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Golin Appoints Jeff Beringer Chief AI Officer

by | May 23, 2024

Seasoned executive to lead and accelerate Golin’s transformation to a fully AI-integrated global agency 

Jeff Beringer

Jeff Beringer

CHICAGO (May 23, 2024) – Interpublic Group (NYSE: IPG) agency Golin announced today the appointment of Jeff Beringer as the company’s first-ever Chief AI Officer (CAIO). This newly created, focused leadership role underscores Golin’s commitment to integrating artificial intelligence (AI) across all aspects of its business operations and client services. The position is effective immediately and reports into Gary Rudnick, Chief Operating Officer, Golin. 

As CAIO, Beringer will architect and accelerate the implementation of a comprehensive, multi-year strategy to modernize the agency for the AI age. His responsibilities will include driving AI innovation, upskilling Golin’s workforce and helping design future AI-driven client service models that solidify the agency’s competitive edge. He also will collaborate with IPG to leverage unique Interpublic assets, technologies and strategic partnerships for the benefit of Golin’s teams and clients. 

“Artificial intelligence is transforming the way we work, communicate, and create,” said Matt Neale, CEO, Golin. “By appointing Jeff as our Chief AI Officer and embarking on an ambitious AI transformation plan, our clear goal is for Golin to be the first fully AI-integrated global PR agency, focused on delivering best-in-class, future-forward solutions that drive superior results for our clients.” 

A 20-year Golin veteran, Beringer has a proven track record of leveraging technology to redefine how marketing and communications work gets done. Throughout his career, he has spearheaded numerous initiatives that optimized operations, enhanced client services, and fostered innovation at global agencies. His focus has led to industry distinctions including recognition as one of PRovoke Media’s 2023 Innovator 25, and a 40 Under 40 honoree by PRWeek in 2013. 

“Our founder Al Golin always said, ‘fix it before it breaks’ – get ahead of change rather than be disrupted by it. In 2010, this pioneering ambition gave our agency the courage and permission to restructure the traditional agency model from a hierarchy of generalists to communities of specialists under our G4 model,” said Rudnick. “That same forward-thinking spirit will drive AI integration across our organization now. Jeff’s expertise will ensure a seamless adoption of AI capabilities that empower and equip our teams worldwide to operate at the cutting-edge.” 

Beringer previously served as Golin’s Global President, Digital. As an early leader in digital PR, his foresight and strategic execution helped the firm navigate and thrive in the rise of social media, take its first steps with influencer marketing, and harness the power of data to earn coverage and drive conversations with The Bridge, Golin’s award winning real-time engagement network. Recently, Jeff has been at the center of the introduction of AI-powered innovations and tools to uplevel Golin’s approach to content testing, campaign and reputation measurement, influencer identification and impact, and misinformation detection.  

“After two decades at Golin, I’m honored to work alongside our global teams to help drive the agency’s next transformation,” said Beringer. “Golin’s entrepreneurial culture, unique IP and collaborative client partnerships create the perfect conditions to thoughtfully implement AI for the benefit of our people and clients.” 

Beringer will continue to serve as a strategic advisor to Golin’s mature digital practice and its seasoned global digital leadership team. The award-winning group delivers a variety of services to clients spanning social strategy, content and campaigns, influencer, community engagement, paid media and analytics – all of which will benefit from the agency’s AI evolution.  

About Golin 

Golin is a global public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery and collaborate inclusively and obsessively. Golin’s 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs. Golin was named PRWeek’s 2024 overall Agency of the Year in the U.S., PRovoke Media’s 2024 Best Large Agency to Work for in North America, a 2023 and 2022 PRWeek U.S. Best Place to Work, PRovoke Media’s 2022 overall North America Agency of the Year, PRovoke Media’s 2024, 2022 and 2021 North America Large Agency of the Year, PRWeek’s 2021, 2020 and 2019 Global Agency of the Year, AMEC’s 2023, 2022, 2021, 2020 and 2019 Communications Research & Measurement Team of the Year, a 2021 Chicago Tribune Top Workplace and is the first-ever PR agency to be credited with “ideation,” when the firm took home Gold and Silver Lions at the 2019 Cannes Lions Festival of Creativity.

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