Bergman to join Golin’s global award-winning analytics team and lead Golin Health’s data, insights and measurement offering
NEW YORK (April 23, 2024) – Interpublic Group (NYSE: IPG) agency Golin announced today the appointment of Rowena Bergman to executive vice president (EVP), head of data & analytics for its U.S. healthcare practice, Golin Health. In this role, she joins the agency’s global award-winning data & analytics team and will lead a team of analysts to bring new tools, technologies and intellectual property (IP) to the practice’s blue-chip client roster. Bergman officially joined the agency in January and reports to Jaimee Reggio, U.S. managing director of Golin Health and Virgo Health.
Rowena Bergman
Bringing more than 20 years of experience to this post, Bergman has built and led data and analytics teams across a myriad of sectors ranging from technology to consumer, and spent the past 12 years focused in healthcare, driving research-based strategy and results reporting within the pharmaceuticals and biotech industry. She has served as a senior advisor to some of the biggest global brands, including AbbVie, Pfizer, AT&T, Verizon, P&G and GE.
“Rowena brings deep experience building teams and bespoke solutions to drive business results for her clients. I am thrilled to have her join our leadership team to advance our work,” said Reggio. “Our clients rely on us to use data to inform strategy, predict results and reinforce our discipline’s value. They are looking for us to bring them the latest technology and data analytics capabilities, and Rowena will be a huge asset to our team in answering this call.”
Bergman joined Golin from WE Communications where she served as vice president of insight and analytics. In that role, she was focused on executive and PR communications specific to their technology sectors. Before that, she was responsible for digital and social measurement and analysis executions at companies including Syneos Health Communications, WCG, Chandler Chicco Companies and Cision.
“At Golin, we’re pioneering the way forward in data and analytics,” said Bergman. “In my role, I’m thrilled to further develop and tailor our services for the healthcare sector. I look forward to partnering across our leadership team to help our clients address their most pressing business challenges through insights and data-driven decisions.”
As EVP of analytics at Golin Health, Bergman will work closely with Jonny Bentwood, president, global data & analytics, Golin, to identify efficiencies and innovations across the system. Under his leadership Golin has won AMEC’s “Research and Measurement Team of the Year” for the past five consecutive years. Bentwood’s and Bergman’s collaboration will advance the agency’s global approach to standardizing offerings across analytics, educating the network and its clients on data and driving the mission of achieving better results for healthcare brands.
About Golin
Golin is a global public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery and collaborate inclusively and obsessively. Golin’s 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs. Golin was named PRWeek’s 2024 overall Agency of the Year in the U.S., PRovoke Media’s 2024 Best Large Agency to Work for in North America, a 2023 and 2022 PRWeek U.S. Best Place to Work, PRovoke Media’s 2022 overall North America Agency of the Year, PRovoke Media’s 2022 and 2021 North America Large Agency of the Year, PRWeek’s 2021, 2020 and 2019 Global Agency of the Year, AMEC’s 2023, 2022, 2021, 2020 and 2019 Communications Research & Measurement Team of the Year, a 2021 Chicago Tribune Top Workplace and is the first-ever PR agency to be credited with “ideation,” when the firm took home Gold and Silver Lions at the 2019 Cannes Lions Festival of Creativity.
