Interpublic Group (NYSE: IPG) agency Golin announced the appointment of Shouvik Prasanna Mukherjee to chief creative officer, Asia Pacific. In this newly created role, he will champion Golin’s data-driven, earned-first creative ideas to inspire and create change for clients across the region.
Based in Singapore, Mukherjee reports to Darren Burns, president, Asia Pacific. In addition to his chief creative officer role, Mukherjee will continue to lead the Data, Analytics and Content team in Singapore.
“Shouvik has been an integral part of the Golin team for over a decade, leading multiple award-winning campaigns,” said Burns. “He will bring unparalleled energy and passion to drive growth by focusing on regional collaboration and earned-first creative ideas.”
Mukherjee has conceptualised and executed award-winning campaigns for Golin clients including Guinness, Heineken, McDonald’s, Magnum, Nespresso, Panasonic, Porsche and Twitter.
“Ideas that earn attention work anywhere,” said Mukherjee. “Earning attention requires brave creativity that is culturally relevant and fuelled by insights and analytics. It delivers business results, as well as inspires awe, breaks stereotypes, and basically blows the mind. I’m excited to expand this incredible team so we can service more clients across the region with bold ideas.”
Mukherjee’s first charge will be to shape and grow a world-class creative team across the agency’s markets in Asia Pacific to deliver ideas that earn attention, build businesses and deliver exceptional client results. He will oversee the firm’s conceptual creators, graphic designers and content production teams for the region, and he will take an active role in building the data analytics capabilities in Singapore where he previously held the role of executive creative director since 2015.
Mukherjee brings over 16 years of experience across advertising and public relations disciplines to this role and is a sought after thought leader. He regularly speaks at industry conferences, engages in mentorship programmes and delivers guest lectures at multiple universities in Singapore. Mukherjee has been a member of the jury for industry awards including the Cannes Lions, Spikes Asia and the SABRE Awards. He holds a Master’s Degree in English Literature from the Calcutta University, India.
Golin is a progressive public relations agency that aligns earned-first, data-driven creative with the customer journey, to deliver maximum impact for clients and reach a profoundly diverse global market. Today, with more than 1700 employees and 60+ years of experience, Golin has proudly reclaimed the public relations industry and is redefining it for the future. Earning attention has never been more important, and Golin is an industry leader helping clients get the results they need. As the first-ever PR agency to be credited with “ideation,” Golin took home Gold and Silver Lions at the 2019 Cannes Lion Festival of Creativity. It was also named PRWeek’s 2021, 2020 and 2019 Global Agency of the Year.