Gongos, a consultative agency focused on driving customer centricity for Fortune 500 companies, and DISQO, a Los Angeles-based audience-first insights platform, today announced a partnership to offer organizations a fully agnostic digital consumer view of brands and their category. This partnership enables the targeted analysis of a wealth of unstructured data, while providing a clear path toward greater brand health and growth.
DISQO’s first-party audience allows for behavioral inputs at massive scale through permissioned data, while Gongos analyzes and contextualizes the data against brand metrics to derive custom insights that are meaningful, ongoing, and comprehensive. Beyond brand health measures, organizations are now armed with the opportunity to identify consumer profiles, explore customer journeys, and analyze path-to-purchase based on digital behaviors that more entirely reflect consumers’ lives.
“Digital interactions with brands have grown exponentially since the onset of 2020 and comprise a lion’s share of the customer’s journey,” said Camille Nicita, Gongos president & CEO. “Leveraging DISQO’s rich data source—often not captured by conventional metrics—means marrying the what and the why to develop activation strategies that provide a new dimension of competitiveness for brands.”
“DISQO powers the understanding of people in a customer-centric world,” adds Armen Adjemian, DISQO Co-Founder and CEO. “We’re excited to be partnering with Gongos as they are one of the most forward-thinking agencies defining the future of customer centricity. Together, we enable brands to better understand their customers and be ready to win the future.”
Gongos will join DISQO at this year’s annual IIeX North America event where DISQO’s Vice President, Consumer Insights, Carl Van Ostrand and Gongos’ Senior Analytics Translator, Lisa Speck will co-present “The Exponential Rise of Digital: The Critical Role of Behavioral Data in Brand Health” on Thursday September 10th. The two will also present at the Insights Association’s Converge event in December.