V2 Communications, a public relations and digital communications agency for disruptive global brands, is now working with GRAX, a leading SaaS Data Value Platform provider. GRAX joins over a dozen other enterprise software companies on V2’s client roster.
GRAX helps organizations adapt faster by letting them get more strategic value out of their historical cloud application data. Customers can fully capture, own, and access all their historical SaaS application data anywhere, anytime, by simply backing it up or archiving it to their own cloud environment. GRAX’s SaaS data backup, archive, and recovery functionality delivers up to 4X higher ROI than leading competitors, helping organizations improve business continuity, regulatory compliance, strategic advantage, customer retention, and revenue growth.
V2’s goals for GRAX are to drive brand awareness and elevate its subject matter experts as industry thought leaders on how organizations can use SaaS backup data to steer business decisions and enhance performance. The PR program is also designed to provide aircover for sales with designed campaigns targeted at management decision-makers and enterprise system architects and engineers.
“From day one, V2 has shown an insatiable appetite for learning about the many aspects of our business – from our founding story, to our technology differentiators, to what defines our corporate culture,” said Chris Shakarian, VP of Marketing, GRAX. “The team has quickly absorbed all of this information to spin out a series of high-impact media, speaking and award opportunities. We are very happy with the partnership and momentum and are eager to see our program reach even greater heights.”
“As a visionary enterprise software company, GRAX is in V2’s sweet spot,” began Kristen Leathers, VP, V2 Communications. “What makes this particular partnership even sweeter is the collaborative nature of our teams. GRAX is consistently open to new ideas and brainstorming how we can work together to achieve their PR and broader business goals. We look forward to a great partnership with the GRAX team.”