The Wichita State University Elliott School of Communication has named Greteman Group Digital Director Jordan Walker “One to Watch.” The award recognizes “alumni who are doing tremendous work in their first 10 years after graduation.” It was announced the evening of October 17 during the school’s annual communication week.
“When Jordan graduated, her current job didn’t even exist. She saw where the industry was headed and made sure that she stayed ahead of the curve,” says Lisa Parcell, Ph.D., associate professor at the Elliott School. “Jordan is successful because she has the creativity and determination to make it happen. She is a role model for our students both as a successful IMC professional and as an all-around great human.”
The One to Watch Award expanded this year from one to five honorees due to the ongoing challenge of choosing among hundreds of eligible alumni. The process involves faculty nominations and discussions on the merits of each nominee.
The full list of “One to Watch” recipients includes:
• Jordan Walker, Greteman Group, digital director
• Nathan Carr, Mediavo, director of user acquisition
• Austin Colbert, sports editor at The Aspen Times
• Ashley Stone, University of Nebraska Lincoln, director of development events and hospitality
• Eric Armstrong, CNN’s “News Day,” producer
Walker joined Wichita-based Greteman Group in 2015. Her efforts help the agency leverage analytics on everything from programmatic advertising and results-driven email campaigns to search-engine optimization and social-media management. Her background in digital marketing strategy and execution includes certification by the Interactive Advertising Bureau (IAB), the only globally recognized and accredited program for digital sales. She serves on Greteman Group’s five-member Traction leadership team, which sets goals and meets weekly to discuss progress and challenges. She turned 30 this past spring, graduating from WSU in 2010.
In addition to her high-level of professional achievement, Walker is involved in a number of community-building efforts. These include current and past support for the Douglas Design District, LevelUp, Wichita North High School Alumni Association, Child Start and Rainbows United. Through her ongoing support for the Wichita North High School Alumni Association, the entire board was inducted into the school’s 2017 Hall of Fame. That made Walker one of the youngest people in North High’s history to have been inducted.
“The Elliott School’s integrated approach gave me wings,” says Walker. “It helped me build the real-world skills needed to deliver marketing strategy powered by today’s communication technologies. This recognition from the school means a great deal to me.”
