Grupo Xcaret, Mexico’s leading sustainable tourism brand with assets ranging from hotels, resorts and restaurants to eco-adventure parks, tours and transportation, has named Zapwater Communications and Studio Jungla as agencies of record for the U.S. and Canadian markets. Zapwater and Studio Jungla will work in partnership with Mexican firm Alchemia Communications Group to provide strategic communications starting January 2021.
Grupo Xcaret is renowned for its deep commitment to sustainable tourism in terms of the environmental, social and economic impact on visitors, guests, employees, and the community. The company is highly regarded for the excellent quality of its diverse and innovative experiences as well as for its commitment and respect for the natural and cultural heritage of Mexico. 2021 marks the company’s 30th anniversary and brings two major developments: the grand opening of a new luxury resort, Hotel Xcaret Arte in Quintana Roo and the Xibalbá reserve in Yucatán.
“We are honored to be chosen to represent Grupo Xcaret in the U.S. and Canada,” said David Zapata, president and CEO of Zapwater Communications. “Vibrant, evolving and strongly principled, Grupo Xcaret is the face of today and tomorrow’s tourism industry and we are thrilled with the opportunity to expand awareness within our North American markets. We look forward to our partnership with respected communications industry peers Alchemia and Studio Jungla.”
Alchemia Communications Group leads the public relations and marketing services for Grupo Xcaret within Mexico while in the United States, Zapwater will manage public relations and influencer relations, and Studio Jungla will initiate travel industry trade communications. Zapwater and Studio Jungla partner frequently to provide a one-stop marketing solution for Mexican destinations and tourism companies looking to reach U.S. and Canadian audiences.