G&S Business Communications has promoted Heather Caufield, Dana Ferrell, and Katy Hendricks to vice president, recognizing the three agency leaders with newly elevated management roles. Each brings ample experience in public relations and communications with deep expertise across diverse business-to-business (B2B) and business-to-consumer (B2C) industries. The promotions acknowledge individual contributions to the continued growth of the award-winning global agency, which was established in 1971.
With 13 years of experience, Caufield’s versatility in adapting communications plans, media relations outreach and event management to various audiences and industries has earned her a reputation for excellent client service across agency accounts. She currently provides strategic direction to clients in industries including financial and professional services, wine and spirits, paper and packaging, and more.
A 20-year veteran of G&S, Ferrell tackles the complexity of agribusiness with agility in communications and excellence in client service. Her strategic counsel to both B2B and B2C clients has spanned multiple categories, from animal health and biotechnology to engineering and manufacturing. Ferrell currently leads key agribusiness accounts, providing branding, crisis communications, design, event management and media relations direction to clients.
Hendricks has established a successful 12-year career at the agency, rising from an entry-level account position to her current role as vice president. With a keen eye for both strategic planning and creative execution, Hendricks counsels clients focused on home and building, technology, healthcare and consumer lifestyle by blending content strategy, integrated campaign development, media relations and project management.
“Both Katy and Heather have developed into powerhouse professionals and key leaders of our New York team,” said Anne Green, G&S managing director, New York. “Katy has been a force in convening teams and helping to lead brand strategy and public relations in campaigns that garner award-winning results for our clients. Heather consistently demonstrates her ability to lead and grow our key accounts while also rising to new challenges that allow us to expand our creative collaborations with G&S clients.”
“Dana demonstrates tremendous commitment to both her clients and her teams, with a dual focus on client service and employee training and development,” said Kerry Henderson, G&S managing director, Raleigh. “She is known for her outstanding client service, her ability to translate complex technical information into compelling communications and her attention to detail. These qualities have served her well during her tenure and have contributed greatly to our continued growth as an agency.”