G&S Business Communications Promotes Two Key Leaders to Vice President

by | Oct 18, 2019

G&S Business Communications (G&S) has elevated agency veterans Jennifer Becker and Katie Klaas to vice president roles. Both leaders hold responsibility for managing key accounts in the 48-year-old agency’s agribusiness practice. The two promotions recognize years of client service excellence and are representative of the G&S growth trajectory.

With more than 14 years at G&S, Becker has a proven track record of achieving business results, both for her clients and for the agency. During her tenure, she has developed and led successful teams and provided strategic counsel to various agribusiness clients. Becker currently works with clients in marketing communications, where she focuses on bringing the brand identity to life through targeted customer experiences. She also serves in a leadership role coordinating the agency’s project management group, primarily in the Raleigh office. Prior to G&S, Becker spent three years in broadcast media working for News 14 Carolina (now Spectrum News North Carolina). She earned her bachelor’s degree in mass communication with a concentration in broadcast journalism from Miami University in Oxford, Ohio.

Klaas has played a key role in growing the G&S agribusiness practice over her 22 years with the agency. From strategic planning and integrated campaigns to media briefings and brand marketing, Klaas has established herself as a trusted adviser to various agribusiness clients. In addition to managing multiple cross-functional teams to produce business growth for some of the agency’s key accounts, she serves as the head of the Chicago staff management group. Klaas built her career at G&S after two years managing communications and events for the National Association of State Boards of Pharmacy. She holds a bachelor’s degree in journalism from the University of Wisconsin-Oshkosh.

“Katie and Jennifer are both leaders in their respective offices who personify the values of G&S,” said Caryn Caratelli, G&S managing director. “Jennifer’s greatest leadership quality is her commitment to a motivational and trusting team environment, while Katie is widely recognized as a strategic and collaborative leader who can motivate a team toward a common goal. Each of them plays a pivotal role in developing our people and our business at G&S.”

Founded in 1971, G&S integrates business and communications strategies for clients to build enduring relationships for their organizations and brands along the entire value chain. G&S communicators are immersed in key industries: advanced manufacturing and energy, agribusiness and food, clean technology, emerging technology ventures, financial and professional services, healthcare, home and building solutions, and nutrition and wellness markets. To drive business results for clients, G&S applies its deep expertise in B2B intelligence, brand strategy, content strategy, corporate reputation, creative, digital and social, experiential marketing, insights and analytics, media relations, and sustainability and corporate social responsibility.

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