fbpx

Havas’ Brian Ackermann and Megan Duffy Named ‘Rising Stars’ by The Social Shake-Up

by | Mar 20, 2019

Havas PR staffers Brian Ackermann (an Account Executive in Pittsburgh) and Megan Duffy (an Account Executive in New York City) have been named “Rising Stars” for their forward-thinking use of social media. Each year, The Social Shake-Up—a premier social media conference for digital, marketing and PR professionals—recognizes stand-out professionals through its Movers and Shakers Awards. The awards honor individuals who have demonstrated that they are “shakin’ up” social media strategies for clients.

During his more than two years at Havas PR, Ackermann has become indispensable. “Always on” when it comes to social, his ideas and hard work have led to tremendous success for client Transitions Optical. Brian leads the Transitions PRO social media channels for eyecare professionals—growing post engagement by 512 percent since taking over content planning, development and execution. Brian also manages the award-winning Transitions Change Agent influencer program and launched Transitions Optical’s trade Instagram account—both of which won top awards at the 2019 PRSA Pittsburgh Renaissance Awards.

Duffy—who joined the Havas PR team less than two years ago—is also a social media powerhouse who is credited with elevating Havas PR’s digital marketing development to new heights. She delivers strong social results for many clients and will do whatever it takes to get the job done. Her accomplishments include spearheading influencer outreach for True Citrus—securing 238 influencer posts for a total reach of 6.3 million (only 16 posts were paid). Duffy also has a knack for converting influencer relationships into traditional media placements, including earned segments on ABC “Lowcountry Live” and WBTV-CBS.

“We are proud to have two very valuable members of our team recognized for such prestigious awards,” said Katie McSorley, president, Mid-Atlantic, Havas PR. “Both Brian and Megan have made a tremendous impact on their respective clients’ social media strategies and we are excited to see them continue to ‘shake things up’ for years to come.”

Ackermann and Duffy will both be honored during the Social Shake-Up conference, taking place May 6-8 in Atlanta.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

How HR employee management software can improve your PR results

How HR employee management software can improve your PR results

The human resources and public relations departments are different sides of the same coin, but it’s rare that companies give them the space to work together. Without a quality work culture, employees will leave, talent will stay away, and your reputation will take a...

5 tips for PR to better incorporate technology

5 tips for PR to better incorporate technology

Technology has drastically changed the public relations field over the last several years. The rise of social media has given PR professionals new tools to reach and engage with their audiences. At the same time, new technologies have made it easier for journalists...