Havas Formula has been selected as the AOR for Ancient Nutrition, maker of whole food nutritional products designed to provide ancient nutrients in a modern, convenient form to power the body and mind.
Managed by Havas Formula’s New York-based lifestyle division, the national program includes robust media relations surrounding Ancient Nutrition product launches and thought leadership efforts leveraging co-founders and best-selling authors Jordan Rubin and Dr. Josh Axe. Additionally, the team will support a new book release from Dr. Axe and offer the duo to media as health and wellness expert resources.
Havas Formula was awarded the business based on the agency’s strong consumer products and health/wellness portfolio, as well as its in-depth understanding of the modern lifestyle consumer.
Jordan Rubin, co-founder and CEO of Ancient Nutrition, is the founder and former CEO of Garden of Life and The New York Times best-selling author of “The Maker’s Diet” and 25 additional titles, including “Planet Heal Thyself” and “Essential Oils: Ancient Medicine.” Rubin owns and operates the nearly 4,000-acre Beyond Organic Ranch and Heal The Planet Farm, a regenerative Permaculture Retreat.
Dr. Josh Axe, DNM, DC, CNS, co-founder of Ancient Nutrition, is a doctor of natural medicine, clinical nutritionist, chiropractic physician, and author with a passion to help people achieve radiant health. He is the best-selling author of “Eat Dirt” and “Essential Oils: Ancient Medicine” and the recently released “Keto Diet: Your 30-Day Plan to Lose Weight, Balance Hormones and Reserve Disease.” Axe also operates the No. 1 natural health website in the world, DrAxe.com, which is visited by more than 17 million people every month looking for healthy recipes, herbal remedies, nutrition and fitness advice, and information on essential oils and natural supplements.
Ancient Nutrition was co-founded in 2016 by Jordan Rubin and Dr. Josh Axe. At Ancient Nutrition, we believe the human body was built for high performance. In the modern world, we are disconnected from the traditions and nutritional principles that were honored and celebrated throughout history. Our real food nutritional products are designed to provide Ancient Nutrients in a modern, convenient form to power the body and mind, restoring us to the health, strength, and vitality of our ancestors.
