Radioactive PR has been appointed by Oxcloth, the premium fashion label focused on products designed specifically to fit muscular and athletic men, who otherwise struggle with ill-fitting clothing.
Oxcloth was founded by Sean Hammon, who spotted a gap in the market for high-end clothing to fit men with muscular physiques. The brand was created and offers shirts, chinos and jeans designed to suit athletic men without compromising on quality, style and comfort.
Oxcloth’s brief asks Radioactive PR to initially build the brand and its proposition as a premium fashion label for muscular men, as well as engage influencers that appeal to the target customer.
Radioactive PR’s team has a long experience of working with consumer brands including fashion and lifestyle labels such as Under Armour, Asics, Footlocker, adidas, Onitsuka Tiger and Musto.
Oxcloth joins a number of retained clients on Radioactive PR’s roster, including Childcare.co.uk, the UK’s largest childcare platform for parents, schools and childcarers, WhoCanFixMyCar.com, an online garage and car repair marketplace, and Ultimate Performance Fitness, a premium personal training business specialising in transformations.
Hammon said: “I’m really enthusiastic about what this new relationship with Radioactive PR means for the growth of Oxcloth as a premium fashion brand.
“I have no doubt that the agency and its team’s experience will be able to help the brand move in the right direction, build some more awareness and get our premium clothing in front of our target audience.”
Rich Leigh, Radioactive PR’s founder and director, said: “Oxcloth produces stylish, high-quality products and we think it’s time for the brand to really make its mark within the fashion industry, in front of an audience that has traditionally struggled to find fashionable clothes to fit their build.
“The Radioactive PR team is ready to rise to the challenge of building the Oxcloth brand, starting with a blank canvas. As an agency with experience both in fashion and fitness, we can’t wait to get started!”
