Hill+Knowlton Strategies (H+K), international public relations agency, has appointed John Derryberry as Head of Technology in the US. Derryberry will lead the technology and telecoms practice across the US offices, providing strategic counsel to the teams and clients.
“Having worked across a range of technologies and with some of the biggest brands in the industry in my career, I’m looking forward to collaborating with H+K’s diverse roster of tech and telecoms clients,” said Derryberry. “I’m passionate about creating data-driven stories which promote and protect corporate reputations, and that’s what I intend to do in my role across the US.”
Derryberry has over 20 years’ worth of experience in the technology communications industry, including fintech, digital marketing, cloud computing, industrial IoT, AI, cyber security, enterprise software, and more. He was most recently the FinTech and Innovation Communications Leader at Western Union Digital where he provided counsel on transformation narrative and built consensus around more powerful storytelling. Derryberry was previously Executive Vice President of Edelman Silicon Valley where he created the pillar of their technology practice, led the Adobe account for over 12 years, and was at the forefront of pivotal product launches that evolved Adobe’s reputation and business.
Richard Millar, Global President, said, “The US continues to be a huge market for technology innovation, and John knows how to market our clients’ products. He has a 20-year track record of shaping perceptions of tech brands and leading execs, and his passion for storytelling is ideal for driving H+K’s growth strategy. It’s an exciting time for John to join our team.”
Derryberry will also collaborate with H+K’s technology leads across the global markets.
H+K has offices in more than 40 countries worldwide, delivering award-winning campaigns to clients across all sectors and disciplines with a focus on creativity continued innovation and diversification of offerings, products and services. Recent innovations include Flight School +, a crisis communications training and simulation tool; Better Impact™, a new approach to brand purpose and CSR; and H+K Smarter™, a behavioral science unit.