Hill+Knowlton Strategies, international public relations agency, has appointed Matthew Briant as Managing Director (MD) of the Singapore operation. Briant will be part of H+K Asia’s senior management team, spearheading H+K Singapore as a leading agency in the market.
“Coming from a mixed and diverse background within media companies, agencies and brands, I know and have empathy for all parties, which gives me confidence in our ability to adapt strategies to each of our clients,” said Briant. “Data and insights have played a key role in helping me to understand consumer behavior throughout my career, and will enable us to create current newsworthy content that tells a story across all channels.”
“I believe in building teams that professionals want to be a part of and brands want to partner with. It’s important to me for people to feel energized by their co-workers so together they can achieve milestones with their clients worth celebrating, and I’m looking forward to doing exactly that at H+K Singapore.”
Briant was most recently Head of Digital at The Walt Disney Company APAC, where he redefined the marketing strategy and built the digital practice up from himself to a dedicated team of 30. He has transformed and maximized all Disney content assets to drive consumer demand, using deep-rooted data and insights.
Briant was previously Director of Mobile at the Dentsu Aegis Network APAC, where he assisted both consumer and B2B brands in defining and implementing their social, media and commerce strategies, and prior to that, Commercial Director of Out There Media. He is a British expat who has spent the past 10 years based in Singapore, working across the Asian markets.
HS Chung, H+K Asia lead, said, “Matthew brings the perfect balance of agency and client experience. H+K Singapore is a strategic hub for multinational brands, and Matthew is a great asset to lead our roster of clients and drive transformation, as well as providing communication solutions to our corporate and government sectors. I’m excited to have him on board.”
H+K has offices in more than 40 countries worldwide, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to brand purpose and CSR, and H+K Smarter™, a behavioral science unit.