fbpx

Hill+Knowlton appoints Ricardo Cesar as President and CEO, Latin America

by | Aug 30, 2021

Hill+Knowlton Strategies (H+K), international public relations agency, has appointed Ricardo Cesar as president and CEO of H+K Latin America (LatAm), effective immediately. Cesar will continue to cultivate senior client relationships in the region, drive creativity for clients across the markets and help to set the vision for Latin America, supporting the agency’s Americas accelerated growth strategy.

Ricardo Cesar

Ricardo Cesar

Since 2018, Cesar has served as president and co-CEO for H+K LatAm alongside Eduardo Vieira, with whom he co-founded Agencia Ideal in 2007. The agency became the fifth largest PR and corporate communications agency in Brazil when it was acquired by H+K Brazil in 2015 and rebranded as Ideal H+K Strategies. Today it is among the top three PR agencies in Brazil, and always considered one of the most innovative in the Brazilian market. Vieira is stepping down from his role as co-CEO for H+K LatAm to pursue a new opportunity.

Richard Millar, H+K Global President and CEO for the Americas, commented, “Our Latin America operations have thrived under Ricardo and Eduardo’s co-leadership and I have no doubt that the region will continue to see success as Ricardo steps into sole ownership of the LatAm CEO role. His passion for creativity and delivering exceptional client work and his deep understanding of the market remains fundamental to driving our growth across the region. We sincerely wish Eduardo the very best in his future endeavours.”

Cesar is a founding partner and co-CEO of Grupo Ideal, a Brazilian holding company that manages several communication agencies in the country in association with WPP. He began his career at S2 PR Agency, going on to work as a journalist at IDG, Valor Econômico, Brazil’s largest daily business and finance newspaper, and EXAME, the most prestigious business magazine in the country.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

11 steps to launching influencer giveaways on Twitch

11 steps to launching influencer giveaways on Twitch

Twitch is one of the most popular streaming platforms online. It has over 6.5 million monthly viewers and can be a great way to engage with your audience and earn a stable income at the same time. But it's a never-ending game, and you should always strive to reach...

The real metaverse opportunity is moving beyond gaming

The real metaverse opportunity is moving beyond gaming

New research from independent professional services firms network KPMG finds that the vast majority of U.S. adults are ready to move beyond gaming experiences in the metaverse and see value in immersive interactions, such as socializing with friends and family (78...