Announced at Hill+Knowlton Strategies’ (H+K) annual symposium Creativity+Opportunity, H+K has partnered with production company, Happy Finish to launch REALITY+ to provide bespoke Extended Reality (XR) solutions—including virtual reality, augmented reality and 360° video production—coupled with world-class communications and behavioural science expertise.
Recognizing that brands are increasingly turning to XR solutions to develop powerful, immersive experiences, REALITY+™ provides a unique point of difference. The service offers clients a marriage of deep, sector-led communications expertise with best-in-class production, plus data and insights, behavioral science, purpose-led communications, event production, media relations, and content and publishing.
“From enabling empathy to transporting you to new worlds, XR can be a powerful tool in communications when done right. This new partnership with Happy Finish complements our deep sector expertise, providing another offer to further expand our breadth of services,” said Simon Whitehead, H+K UK CEO.
REALITY+™ turns powerful ideas into meaningful, immersive experiences that drive genuine impact for some of the world’s leading brands.
Daniel Cheetham, Global CEO of Happy Finish added, “Happy Finish and H+K share the same values; a deep commitment to client service and the relentless pursuit of mastery in our respective fields. Together, we will have an unparalleled advantage in coupling the very latest in immersive technology with communications and events.”
REALITY+™ is the latest in a number of creative initiatives from H+K. Recent innovations include Flight School+, a crisis communications training and simulation tool, Better Impact™, a new approach to brand purpose and CSR, and H+K Smarter™, a behavioral science unit.
H+K has offices in more than 40 countries worldwide, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry.