Hill+Knowlton Strategies (H+K), international public relations agency, has appointed Chris Baszto as the Director of Digital Planning + Optimization, based in New York. Baszto will ensure world-class digital strategy and executional excellence is delivered as a capability across all sector teams within the US.
“I am going to be a kid in a candy store at H+K. Digital strategy intersects with everything we do and every client we help,” said Baszto. “I’m looking forward to helping take what we do for clients to the next level.”
Baszto brings an extensive client background to the firm with brands such as Proctor & Gamble, American Express, Amgen Pharmaceuticals, Syfy Channel and Microsoft in his recent roster of accounts. Working as the strategic and tactical digital lead across multiple agencies, he has gained experience in a variety of business verticals with direct experience in pharmaceuticals, health & wellness, CPG, entertainment, tech/SaaS, financial services, non-profits, energy and travel & tourism.
Richard Millar, H+K Global President, said, “Chris is an excellent digital leader for the US. He combines strategy, creativity and craft, and having him in this role will allow us to be more agile and innovative for our clients.”
Baszto is an expert within the digital space and will help H+K clients build digital campaigns across paid social, display, programmatic and search, as well as deliver full website analytics and SEO audits.
H+K has offices in more than 40 countries worldwide, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to brand purpose and CSR, and H+K Smarter™, a behavioral science unit.