H+K Germany Promotes Romina Gerhards to Managing Director While Strengthening Content + Digital Team

by | Oct 28, 2021

Hill+Knowlton Strategies (H+K), one of the world’s leading global communications firms, is expanding its German management team with the promotion of Romina Gerhards to Managing Director. In her new role, Gerhards joins the agency’s highest management body in Germany, which consists of Susanne Marell, Udo Becker, Catherine Dächert-Tessier, Miriam Holbe, Andreas Kloevekorn, André Wigger and Thomas Wimmer.

“The promotion of Romina to the management team caters to the growing demands of our clients in terms of integrated digital solutions,” said Susanne Marell, CEO, H+K Germany. “With Romina, we are bringing a valued senior advisor into the agency management team who will further drive our transformation agenda in Germany.”

Since 2019, Gerhards has been part of H+K’s global network of Innovation + Creative Hubs, leading H+K Germany’s Content + Publishing Strategy and Digital Planning + Optimisation teams with a continually growing client portfolio. Gerhards previously built-up H+K Germany’s Technology practice and before joining H+K, held senior positions at Bauer Media Group and communications agency, Achtung!. She also has many years’ experience as a journalist.

“I am looking forward to working with Susanne and the management team to drive the agency transformation forward together,” said Gerhards. “We are now even better positioned to bring together corporate communications and brand PR with innovative digital solutions and creative content strategies for our clients.”

Simultaneously, Lisa Kläver joins H+K Germany’s Content + Digital team as Social Media Manager, reporting to Gerhards. Kläver brings significant experience in community management, content marketing, campaign management and SEO, most recently as Social Media Manager at the digital agency MRM, and previously at Achtung!.

“With the addition of Lisa, we have gained a talented and versatile social media expert for our team and clients,” added Gerhards. “This will allow us to further expand our content + digital expertise and better serve our clients’ needs on topics such as performance-driven social campaigns, social CEO and community building.”

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