H+K London Launches Dedicated Commerce Practice

by | Apr 8, 2022

Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has launched a new Commerce practice to help brands win in omnichannel retail.

Charlie Hopcraft, Managing Director of H+K London’s Technology, Entertainment and Commerce practices, said “Commerce is fundamentally changed by the pandemic. Businesses need to provide human experiences that attract and engage communities, bringing new challenges and opportunities. At H+K we are ideally placed to help businesses understand what people want and how best to engage them through our deep understanding of behavioural science and data led storytelling.”

The offer formalises H+K’s experience in Commerce and responds to increased client demand. The practice will also provide specialist Commerce expertise across London’s sector teams, consulting across existing clients and new business briefs.

The new practice will provide knowledge of the latest Commerce strategies, with expertise in earned, shared, owned and paid and experience across bricks and mortar, eCommerce, apps, B2B, D2C, eRetailers and marketplaces to help brands navigate new ways of winning baskets.

The team will also work closely with specialisms across London, including corporate advisory, Better Impact, behavioural science, design and experiential capabilities. A key ambition will be to capitalise on technological innovations like Web 3.0 and the metaverse.

Hopcraft, added: “Our team has the perfect mix of skills to meet the changing needs of brands in this space. I’m looking forward to using my decade of in-house eCommerce experience to help shape the team’s direction.”

About Hill+Knowlton Strategies 

Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. H+K has over 80 offices in more than 40 markets, as well as an extensive associate network, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to citizenship and sustainability consultancy, and H+K Smarter™, a behavioural science unit. Headquartered in New York, the firm is part of WPP, one of the world’s largest communications services groups.


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Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


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