H+K Strengthens Retail + Leisure Offering with Addition of Doug Ruchefsky to US Consumer Markets Practice

by | Jul 16, 2021

Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has appointed Doug Ruchefsky as Senior Vice President within H+K’s Consumer Markets practice. Ruchefsky will be responsible for growing H+K’s Retail + Leisure client roster within the Consumer Markets practice, as the firm continues its accelerated U.S. market growth.

Ruchefsky brings over a decade of experience in providing consumer-centric marketing communications, reputation management, and media relations programs for some of the world’s biggest brands. Reporting to Laura Morgan, Executive Vice President and U.S. Head of Consumer Markets, he will leverage his expertise in consumer goods, tourism, and hospitality to help H+K’s Retail + Leisure clients successfully reach their audiences and build reputation through integrated communications solutions.

“Consumer brands are facing more scrutiny than ever in what they communicate to consumers and the actions that follow. Those that are most successful in earning customer preference are leveraging their corporate purpose to authentically and strategically communicate on the channels where their target audiences focus their time and attention. I am thrilled to join H+K to help build reputation equity, using breakthrough storytelling as a driver for growth for our existing and prospective clients,” says Ruchefsky.

Leading integrated agency teams for more than 12 years, Ruchefsky has supported innovative, strategic programming across categories including food & beverage, travel & tourism, retail, and consumer goods. Prior to joining H+K, he was Vice President at DeVries Global, where he developed a track record for building culturally connected programs that drove sales for iconic brands including IHOP, S.Pellegrino and Zippo. He also led award-winning work for international tourism boards and luxury hotels, including the Tourism Authority of Thailand and The St. Regis Deer Valley.

“Doug’s substantial communications expertise will vastly strengthen H+K’s US Consumer Markets practice,” said Richard Millar, H+K Global President and CEO of the Americas. “His focused approach aligns directly with our focus on unbridled creativity at H+K, and I look forward to seeing him deliver high-impact, innovative campaigns for our clients in this way during these challenging times.”

Ruchefsky’s appointment is the latest as H+K continues its accelerated growth agenda, following the selection of Laura Morgan as U.S. Head of Consumer Markets and the addition of numerous Retail +Leisure clients.

About Hill+Knowlton Strategies 

Hill+Knowlton Strategies, Inc. is one of the world’s leading global public relations firms, partnering with local, multinational and global clients. H+K has over 80 offices in more than 40 markets, as well as an extensive associate network, that drives growth for clients, helps them manage risk, and defends and improves their reputations. Recent innovations include I-ACT, the Intelligence + Advisory Communications Team, Smart Media, an evolved approach to earned media, and Influencer+, a private influencer network.

Headquartered in New York, the firm is part of WPP, the world’s largest communications services company. For more information about H+K, visit our website and follow us on Twitter, LinkedIn, Facebook and Instagram.

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