Holland America Line Appoints Bill Zucker Vice President of Public Relations and Communications

by | Dec 15, 2021

Holland America Line announces the appointment of Bill Zucker as vice president of public relations and communications. A leader in media strategy, brand reputation and crisis communications, Zucker brings more than 20 years of consulting experience to the executive position.

In his role as vice president of public relations and communications, Zucker will head the development, advancement and execution of public relations and communications functions, including media relations, special events, issues management, corporate giving and internal communications. He will report to Holland America President Gus Antorcha.

“Bill comes to Holland America Line with decades of retail communications and crisis management experience that will drive our public relations strategy and help us boldly tell our story in a new way,” said Antorcha. “With his broadcast media and strategic communications background, Bill is a highly accomplished and respected professional. I look forward to the great things to come from his team.”

Zucker joins Holland America Line most recently from Ketchum, a leading global communications consultancy, where he held the position of managing director, executive advisory and media services. Prior to Ketchum he was at BCW (formerly Burson-Marsteller). Zucker began his career in broadcast journalism and worked as a news producer and executive producer at ABC and CBS owned televisions stations.

“Travelers are ready to explore again, and Gus’s vision for growth as Holland America Line returns to service is inspiring,” Zucker said. “I am excited to help showcase the people and excellence behind this brand’s once-in-a-lifetime experiences.”

Zucker holds a Bachelor of Arts in political science and journalism from the University of Wisconsin-Madison.

For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


8 proven business models for metaverse companies

8 proven business models for metaverse companies

Through the years, trends in business have evolved following the global shift of processes to a more technologically-inclined setting. One of the biggest trends in business today is the metaverse, and it is gaining popularity and support for many reasons. One of the...

Strategies for generating media coverage with PR campaigns

Strategies for generating media coverage with PR campaigns

Companies that want to generate positive media coverage with their public relations campaigns need to focus on a few different strategies to be able to get the most out of those campaigns. Between developing relationships with the right journalists, distributing...