In an era where AI decides who gets seen, Hotwire Global & Lilypath’s partnership allows executive platforms to be measured & optimized for AI systems to accelerate professional reputation & reach
SAN FRANCISCO, 00;01 EST 14 May 2026 — Hotwire Global, the global communications and marketing consultancy including Hotwire and ROI·DNA, today announced a strategic partnership with Lilypath, the Authority Intelligence™ platform. The partnership gives Hotwire Global clients early access to Lilypath’s newest products and an enhanced layer of data and analysis, including signals into how LinkedIn’s AI evaluates executive authority that aren’t available in the consumer product, turning what has been a black box for most leaders into measurable reputation that can be optimized.
Lilypath’s unique insights and recommendations will embed into Hotwire Global clients’ executive programs to ensure optimization of social profiles and content for how AI systems categorize, rank, and surface executives across LinkedIn, AI search and more
At a time when news cycles are increasingly chaotic and attention is fragmented, and AI search and LinkedIn are often the gateway for reputation, the partnership deepens Hotwire Global’s approach of providing clients with sharper AI-powered insights and recommendations. Lilypath’s understanding of how LinkedIn’s 360Brew evaluates profile authority ensures that executives working with Hotwire Global show up in the right way and with the right content, credibly and consistently in the places that matter most.
“Executives are navigating unprecedented noise, scrutiny, and speed, having to optimize what they say and how they show up not just for human audiences but for machines. This partnership with Lilypath gives us an even more powerful intelligence foundation to help clients earn attention, shape conversations, and protect reputation. AI is not an add-on to how Hotwire works, it is core to how we drive outcomes.” — Grant Toups, Hotwire Global CEO
AI at the Core of Modern Thought Leadership
Effective thought leadership has always required the right message at the right moment. What’s changed is who and what is deciding whether that message lands. The Hotwire Global–Lilypath partnership directly addresses that shift. Hotwire Global’s strategic thought leadership methodology now integrates exclusive data and analysis from Lilypath’s Authority Intelligence™ platform from the start, giving clients a clear roadmap to close the gap between perceived and actual authority. This means executive thought leadership programs now include:
- Audit into how AI systems currently categorize and rank executives across LinkedIn and AI-powered search
- Identify gaps between an executive’s real expertise and how machines are interpreting their authority
- Build thought leadership programs calibrated to perform for both human audiences and AI systems simultaneously
“Most executives still think about thought leadership as a human problem — the right message, the right outlet, the right moment. But AI systems are now the first audience. They categorize your leaders, rank their credibility, and decide who gets surfaced before any journalist, recruiter, or decision-maker sees a word. By infusing AI into its executive communications programs, Hotwire Global is making sure that machine interpretation reflects the real authority executives own, and optimize it for the future,” — Erin Lanuti, Lilypath Co-Founder and CEO
By combining strategic communications expertise with AI-powered intelligence, Hotwire Global continues to evolve how modern brands and leaders earn influence in an increasingly complex world.
About Hotwire Global
Hotwire Global is a global communications and marketing consultancy helping innovative brands communicate their stories, protect their reputations, and drive meaningful impact. With deep expertise across technology, B2B, consumer, and corporate communications, Hotwire Global operates at the intersection of data, creativity, and strategy.
About Lilypath
Lilypath is a patent-pending Authority Intelligence™ platform that helps individuals understand how AI systems interpret and represent their professional identity. Through a 0–100 AI Readiness Score, section-by-section diagnostics, and copy-ready recommendations, Lilypath enables students, professionals, and executives to improve their visibility, credibility, and positioning in an AI-mediated world. Learn more at lilypath.com.