Hotwire Global has recently welcomed Natalia Sandin as our new Senior Vice President, Consumer for North America. In her role, Natalia will oversee our consumer practice, managing a portfolio of leading consumer technology clients and spearheading new business opportunities.
Natalia Sandin
An Edelman alum, Natalia brings two decades of agency and in-house experience driving impactful campaigns for major brands like Adobe, Campari, Dolby, and HP. Most recently, she held in-house roles as vice president of corporate marketing and head of comms, social and PR roles at Navan and Dolby, respectively. She is set to continue Hotwire’s legacy of excellence in consumer and brand communications, championing innovative strategies that resonate with global audiences.
Brittany Margiotta
Hotwire has a rich history of delivering exceptional consumer and brand focused PR and marketing solutions for clients such as Vivint Smart Home and Cricut, and Natalia’s expertise will further enhance our capabilities. As we look to the future, Natalia will play a pivotal role in bolstering our integrated marketing offerings and expanding our business across a variety of new consumer sectors.
Gaby Yim
Additionally, we’re thrilled to announce several key promotions within our US team. Brittany Margiotta has been promoted to Vice President, where she will work alongside Natalia on B2C initiatives. Gaby Yim has also been promoted to Vice President. Yasmeen Phillips will take on a dual role as Senior Vice President, Client Operations, and General Manager of our New York office.
Yasmeen Phillips
Yasmeen will lead our NYC team, deepening our market presence and fostering a culture of connection and collaboration. These developments signify an exciting new chapter for Hotwire Global.
Heather Craft, CEO of Hotwire North America, has shared her excitement, stating “We are delighted to welcome Natalia to the Hotwire. Her extensive experience and innovative approach will be invaluable as we continue to drive growth across the North America business, in our consumer practice and beyond. Additionally, the promotions of Brittany, Gaby, and Yasmeen underscore our commitment to nurturing our talent and the deep expertise within our team across the board.”
