Laura Macdonald has been promoted to Executive Vice President and head of Consumer in North America at Hotwire. Laura is already a critical part of the North America executive team and has been leading in building Hotwire’s talent and consumer business.
Laura also led the North America rollout of the firm’s Generation Alpha report and did a 7-city road show earlier this year to discuss the report findings.
Laura’s responsibilities in this new role include:
- Working closely with some of Hotwire’s largest accounts
- Promoting Hotwire’s consumer business externally through thought leadership and speaking at events
- Meeting with prospects and leading new business opportunities
- Bringing creative ideas to clients and expanding Hotwire’s integrated programs with celebrity and influencer campaigns