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HSMAI to Honor CIIC with Bronze Adrian Award for Outstanding Travel Marketing

by | Mar 9, 2021

New York, NY (March 8, 2021) Carolyn Izzo Integrated Communications (CIIC) will be honored by the Hospitality Sales & Marketing Association International (HSMAI) with a Bronze Adrian Award for public relations excellence for its winning entry in the 64th annual Adrian Awards, the largest and most prestigious global travel marketing competition. For 2020, HSMAI redesigned the Adrian Awards to reflect the current travel landscape, with Focus Categories of Corporate Social Responsibility, Crisis Communications/Management, Recovery Strategies, and Talent & Leadership Development, in addition to traditional Adrian Award categories.

CIIC, which celebrates 25 years in business this year, accepts the recognition in the category of Relaunch of Existing Product on behalf of its client, Palladium Hotel Group. CIIC received the award for its public relations campaign, A Weekend with Nadal at Costa Mujeres, which took place in March 2020 to help promote the Rafa Nadal Tennis Centre at the Grand Palladium Costa Mujeres Resort & Spa. The campaign included a group media visit in which tennis and niche travel-focused journalists participated in an exclusive clinic with recognized tennis coach, Toni Nadal.

“CIIC is incredibly honored to receive this award by the HSMAI during a year of challenges and uncertainty for the travel industry,” said Carolyn Izzo-Feldman, president and founder of CIIC. “We are a team of forward-thinking storytellers and are thrilled to be recognized for our work with a leading hospitality group like Palladium Hotel Group,” she added.

“The Adrian Awards take on a new and vital meaning in 2021,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “Hospitality and tourism professionals continue to face evolving challenges due to the ongoing pandemic that requires a new level of innovation and ingenuity to survive. HSMAI is proud to recognize the extraordinary efforts of hospitality sales, marketing, and revenue optimization leaders during these unprecedented times with Adrian Awards. By recognizing incredible work, we will reinvigorate the spirit and strength of our industry to push forward and drive recovery. ”

CIIC will be honored during the HSMAI Adrian Awards virtual celebration on Tuesday, March 23, 2021, recognizing best practices, innovation, and community. Annually attended by nearly 1,000 hospitality, travel, and tourism marketing executives, this celebration is a must-attend industry event. The Adrian Awards virtual celebration honors award-winning work and the people behind it with Lifetime Achievement Awards, HSMAI Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization Awards, and more.

Winning entries will be viewable in the winners’ gallery on the Adrian Awards website following the March 23 celebration. Visit www.AdrianAwards.com for more information on the event and competition and to view the Adrian Awards Winners’ Gallery.

About Carolyn Izzo Integrated Communications (CIIC)
CIIC is a full-service, award-winning public relations and marketing firm specializing in creating dynamic campaigns for the travel & hospitality, food & beverage and lifestyle industries. With offices in New York and Miami, CIIC has established affiliate offices in Los Angeles, San Diego, Canada, and Mexico. CIIC is also an exclusive member of latamPR, furthering its reach in Latin America. CIIC is certified as a woman- owned business by the Women’s Business Enterprise National Council (WBENC). For more information about CIIC, or to inquire about new business relationships, please visit www.ciicnews.com or call (845)-358-3920.

About HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Marketing Strategy Conference, Adrian Awards, and HSMAI ROC. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI Instagram, HSMAI Twitter, and HSMAI YouTube.

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