Idea Hall, an award-winning creative communications agency that specializes in the development and implementation of holistic marketing-communications programs, announced its brand evolution designed to underscore the agency’s powerful fusion of branding and integrated communications and reflect its rapidly expanding suite of digital marketing services. The brand refresh includes a new look and feel, agency logo, updated brand messaging, redesigned website and owned channels, and supports Idea Hall’s updated service model comprising eight sector-based practice studios: real estate, healthcare, business services, hospitality/travel/leisure, nonprofit, consumer products, education and public agencies.
“The revitalized Idea Hall brand embodies both the evolution of our agency over the past two decades and the immense change that has taken place in how we communicate,” said Rebecca Hall, president and CEO at Idea Hall. “Our strategies and new offerings are aligned with the continuing shift toward greater digital connectivity and how organizations relate to their audiences. Idea Hall’s new aesthetic and updated messaging also speaks to our specialty in integrated creative communications and supports our continued promise of doing good work for good clients and good causes.”
The agency’s updated logo honors its original mark with reimagined line art that now creates a ‘focus’ icon similar to those found in a camera viewfinder, symbolizing the customized approach and precision work performed on behalf of its clients. The new color palette harkens back to Idea Hall’s roots, returning to its original primary color of navy blue, which creates a strong backdrop to complement secondary colors including red, mint and cool grey. The new brand colors combined with a sleek, san serif font creates a modern, refined look that more aptly exemplifies the elite talent and services at the heart of Idea Hall.
From paid search and display digital marketing campaigns that drive high-quality business leads, to launching initiatives aimed at changing mental healthcare in Orange County and executing live virtual events for 200+ attendees, Idea Hall helps companies develop and execute strategic marketing-communications programs that deliver on business objectives and help organizations meet the demands of today’s ever-changing and digital environment. Idea Hall services include branding, advertising, public relations, website development, influencer relations, events, digital marketing, social media strategy and video production.
“We are committed to helping our clients achieve their organizational goals with innovative marketing and communications services that mirror our rapidly changing world,” said Randy Hall, principal at Idea Hall. “Our refreshed brand marks a new milestone and an exciting phase for our agency, and reflects the commitment of a dedicated team of professionals and the wonderful clients we are honored to serve.”
