July 3, 2023, Los Angeles – Ideal, a Hill+Knowlton company, has appointed Amanda Shareghi as Senior Vice President of Business Development for its United States operations. Based in Los Angeles, Shareghi will spearhead the agency’s growth strategy across the region, reporting directly to Ideal Global CEO, Ricardo Cesar.
A 15-year veteran of the technology communications industry, Shareghi has held significant roles encompassing venture-backed startups, agencies, and international newsrooms. Notably, she directed communications for the launch of AJ Digital, Al Jazeera’s media incubator, and has led the communications efforts for dozens of early-stage funding rounds, partnering with investors from Silicon Valley, New York, and the international community.
“We are delighted to welcome Amanda as the growth leader of Ideal in the United States. Her exceptional track record in crafting world-class communications strategies combined with her deep understanding of the US emerging technology market makes her an invaluable addition to our team and our clients,” said Ricardo Cesar, Global CEO of Ideal. “We have full confidence that she will accelerate Ideal’s growth trajectory.”
Prior to joining Ideal, Shareghi was Vice President at Gravitate PR, where she provided strategic communications counsel to early- to late-stage venture companies across HR tech, AI/ML, EV/mobility, and fintech industries. She led communications efforts for Esme Learning, an AI-powered edtech startup, during its Series A funding round in the US and the UK. Additionally, as the first Vice President of Sydney-based Sling & Stone’s Business Technology practice in Los Angeles, she directed PR campaigns for early-stage US and international startups across B2B SaaS, B2B2C marketplaces, fintech, martech, the future of work, and deep tech/frontier tech verticals.
“I am honored to join Ideal and be part of such a dynamic and talented team at this exciting phase of growth,” said Amanda. “Ideal has consistently been a trailblazer and has achieved remarkable success by doing things differently, always committed to impactful storytelling. I am excited to leverage Ideal’s unique capabilities, global network, and entrepreneurial approach to deliver outstanding results for our existing clients while forging new partnerships with companies poised to disrupt their industries.”
About Ideal
Ideal is a global communications accelerator that excels in delivering agile and integrated solutions to a range of clients, including early-stage startups and prominent companies operating in the emerging technology, finance, venture, and entertainment industries. Founded in Brazil in 2007, Ideal announced its launch as a global PR brand in September 2022 and has since expanded its presence to strategic locations in the United States, Brazil, and Mexico, with ongoing plans for further expansion. Ideal operates as an independent subsidiary of Hill+Knowlton Strategies, one of the world’s leading public relations firms, and is part of WPP.
