Imprivata, the digital identity company for healthcare and beyond, has appointed Red Lorry Yellow Lorry, a B2B technology PR and integrated marketing agency, as its PR agency of record. The lorries will implement a media relations campaign to raise brand awareness and extend Imprivata’s audience reach via social media.
The PR program will be run out of the lorries’ Boston office, using their experience to highlight Imprivata’s leadership in the healthcare space with first-to-market solutions for its key audience of hospitals, patients and providers, and extending that same innovation to other industries as well. The lorries will spearhead thought leadership campaigns and also use their dedicated digital team to help expand Imprivata’s social media efforts on LinkedIn and Twitter.
“The lorries’ experience proves that they understand the importance of healthcare’s unique characteristics and challenges, especially around security,” said Rachel McClary, CMO at Imprivata. “Having worked with the lorries before, I know firsthand how their strength in developing thought leadership programs helps innovative brands reach new heights. Their consistent and creative campaigns align with what Imprivata wants to achieve and will help further amplify our digital identity message.”
Imprivata is the leader in trusted digital identity management for the healthcare industry and beyond. The company’s solutions track to the Imprivata digital identity framework, which uniquely balances efficiency and productivity for health works and end users with advanced cybersecurity and compliance needs.
“Imprivata plays a crucial role in healthcare when it comes to security and efficiency,” said Meredith L. Eaton, director of North America at Red Lorry Yellow Lorry. “We’re thrilled to apply our expertise to help shine a light on how Imprivata is solving problems for hospitals, providers and patients.”
The lorries have experienced significant and worldwide growth so far in 2021 with Imprivata among the latest additions to its client roster. The agency has added new clients across all five offices, expanded their global partner agency network – Convoy, and welcomed new lorries to the PR, content, and digital teams. Learn more about the lorries’ growth and contact us to help with your next campaign.
Imprivata, the digital identity company, provides identity, authentication, and access management solutions that are purpose-built to solve healthcare’s unique workflow, security, and compliance challenges. Imprivata enables healthcare securely by establishing trust between people, technology, and information across the increasingly complex healthcare ecosystem. For more information, please visit www.imprivata.com.
About Red Lorry Yellow Lorry
Headquartered in London with offices in Berlin, Paris, Boston and Los Angeles, Red Lorry Yellow Lorry delivers public relations, marketing, and customer experience services to some of the world’s most innovative companies. Its client list features b2b companies spanning the AI, blockchain, broadcast, cybersecurity, enterprise IT and martech sectors – including Bynder, Avid, Polymath, Quantum and Seismic.
Listed among PR Week’s top 15 tech PR agencies, the lorries run globally integrated campaigns through its five offices and global partner agency network, Convoy. The agency supports brand strategy and messaging, influencer relations, content marketing, social media, digital and more, to help disruptive brands gain awareness and influence in competitive markets.