We are pleased to announce that INK & ROSES has been named Agency of Record by leading professional hair color brand, PRAVANA, to lead B2B and B2C publicity.
In this role, INK & ROSES will work closely with the brand marketing team to develop earned media strategies to support current and new product launches, campaigns, events, partnerships, and activations. The agency will also collaborate with the PRAVANA Collective ambassadors to provide media with product, color, and trend education.
PRAVANA is a leading professional hair color brand that brings stylists groundbreaking, cutting edge products that revolutionize the beauty industry. The brand’s core mission is to empower the professional salon industry and provide unparalleled, high performance beauty solutions through a range of carefully curated, innovative hair care products that are formulated from the best ingredients available. PRAVANA’S complete range of continuously evolving hair products include the award-winning ChromaSilk Permanent Creme Hair Color Collection, VIVIDS creative colors, PURE LIGHT lighteners and THE PERFECT BLONDE toning line as well as a full collection of styling and care to meet virtually every beauty need. PRAVANA’s philosophy goes beyond traditional product creation by redefining personal hair care with a caring commitment towards only the highest quality of product precision, underscored by a responsible approach.
ABOUT THE AGENCY:
INK & ROSES is a full-service marketing communications firm specializing in beauty and grooming, consumer health and wellness, parenting, lifestyle and corporate communications.
LinkedIn: INK & ROSES