INK & ROSES retained by new client Medicine Mama’s Apothecary

by | Aug 3, 2020

INK & ROSES has been named the Public Relations Agency of Record for Medicine Mama’s Apothecary, which currently encompasses two brands, including Sweet Bee Magic and Vmagic.  

  • SWEET BEE MAGIC: A pure, natural, organic skincare brand which addresses all of your needs for face and body, Sweet Bee Magic is gentle and safe to use on even the most sensitive or acne prone skin. Its propriety compound, Melexylem™, binds ancient forest honey and propolis to provide heightened prebiotic, antioxidant and anti-inflammatory benefits while soothing, healing and hydrating skin.  The All in One Healing Cream and Magic Wand for Lips and Face are must haves for everyone.
  • VMAGIC: Uniquely designed to restore the natural ecosystem of intimate skin, Vmagic harnesses the power of organic, active ingredients to replenish moisture, balance pH, and provide immediate relief and long-lasting care. Vmagic is the only feminine care brand that offers 100% natural, free of all dyes, fragrances, soy, hormones, steroids, synthetic preservatives, petroleum or parabens. Vmagic is gynecologist approved, clinically tested, irritant free, and perfect for daily use.

In this role, INK & ROSES will lead earned media outreach and content creation to drive brand and product awareness, manage influencer relations, and spearhead future product launches.

“We are thrilled to partner with INK & ROSES to lead media relations for our exciting brands,” said Dr. Clare Bertucio, chief executive officer of Medicine Mama’s Apothecary. “As a radiation oncologist, I was interested in a firm that understood beauty, wellness and medicine to help us communicate how our products can heal compromised skin and address the most sensitive areas of a woman’s body.”

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