San Diego-based InnoVision Marketing Group announces the formalization of the public relations division as part of the launch of the five divisions including film production, digital media, traditional media and Español. This comes as the full-service agency celebrates its 10-year anniversary and introduces its division launch.
InnoVision Marketing Group is proud to be a marketing agency that offers public relations under its marketing umbrella. As a service that is sometimes overlooked, it has never been more important to maintain a brand’s presence in the public eye and more importantly, push it to the forefront and spread awareness. Last year in 2021, the global PR industry grew by 10.6%. While the need for PR is increasing, InnoVision has taken note over the last few years, with many more clients inquiring about public relations exclusively.
The meaning of public relations has changed rapidly in the last few years, going beyond traditional media pitching. The modern way requires strategy, precision and originality, leveraging engagement and marketing at the same time.
Today’s world is a constant cycle of communication – an art. Without any exposure, brands are at risk of being forgotten about or simply disregarded because of a lack of awareness. Not all stories can be pitched the same, and each client requires a different way of pitching, controlling the narrative and last, but certainly not least, creativity.
“To help round out the marketing services we offer, we decided to formalize our public relations department with its own identity. Bianca has been spearheading our public relations efforts since joining our firm. Her passion, dedication and loyalty speak for themselves, and I cannot think of a more qualified and deserving person than her to lead our new Public Relations group,” says Ric Militi, CEO /Executive Creative Director of InnoVision Marketing Group.
With a strategic approach to storytelling, the public relations department is led by Bianca Kasawdish, Director of Public Relations & Digital Content. Kasawdish has over a decade of experience in the industry, beginning as a freelance writer before joining InnoVision as a copywriter in 2015 and writing and pitching editorial content for clients since she began.
“I’m grateful to have the opportunity to have learned both sides of the industry, from writing a great story to the strategic side of marketing and connecting the two to create the best possible campaigns and results for our clients. There’s nothing I love more than a good story and I’m so excited to be able to tell so many more incredible stories for our clients and company on a wider scale,” says Bianca Kasawdish, Director of Public Relations & Digital Content at InnoVision Marketing Group.
InnoVision Marketing Group adds to its growing portfolio of PR clients, with Palomar Health, Fresh Start Surgical Gifts, Valley View Casino & Hotel, National Native American Human Resources Association and Island Fin Poke.
About InnoVision Marketing Group
What began as an idea of a way to better service clients, has turned into a brand that stands out among the rest. InnoVision Marketing Group is a full-service, nationally recognized agency, with clients across the country, including Seattle, Los Angeles, Texas, New York, New Jersey, Phoenix, Tampa and Orlando. From branding to creative design, media buying, digital advertising, web development and SEO, video production, social advertising and management, PR and digital content, entirely everything is done in-house. Our client portfolio spans across several different industries, including casino, dining, jewelry, healthcare, lifestyle, nonprofit and more.
Since first opening in 2012, InnoVision has branched out from its humble beginnings, adding world-class clients to a growing roster that includes Valley View Casino & Hotel, Palomar Health, Huey Magoo’s Chicken Tenders, and more. InnoVision also offers commercial film production through Pretzel Logic Productions, a wholly owned subsidiary, creating cutting-edge commercial and internet films while embracing storytelling and the brand vision.
At the heart of everything we do, InnoVision is committed to maintaining our unique culture. Team members at InnoVision are continually empowered, inspired and supported on a daily basis, no matter their position. We work hard to ensure an environment that team members thrive and grow in. The happier our team is, the better the work we produce – something we remember every day.
To learn more about InnoVision, please visit TeamInnoVision.com.