Integrated PR Agency Continues to Help Fulfill Brand Potential and Amplify Market Presence for Digital Supply Chain Leader Through PR, Social Media, Marketing Communications and More

by | Feb 24, 2021

BOSTON – Feb. 23, 2021 – Matter Communications —  a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces the expansion of its strategic partnership with Blue Yonder, the world leader in digital supply chain and omni-channel commerce fulfillment. For the past five years, Matter has elevated brand awareness for Blue Yonder (formerly JDA Software), its leaders, strategy and solutions, culture and more through highly successful media relations, social media and thought leadership.

As Blue Yonder continues to expand its impact through innovation beyond traditional supply chain capabilities, its partnership with Matter has transformed as well. The fully integrated marketing program now includes public relations, demand generation support, social media (paid and organic), influencer relations and search marketing.

“Matter has been a great partner to Blue Yonder over the past five years, applying innovative ideas and approaches to our PR and marketing that have helped further establish Blue Yonder as the clear end-to-end, supply chain platform leader,” said Kevin Iaquinto, CMO, Blue Yonder. “Their deep knowledge of industry trends and our business, along with their customer-first approach, mirrors our own capabilities and mission to provide optimized business outcomes. Matter is a highly valued partner, and we look forward to the next phase of our journey together.”

With e-commerce’s explosive growth; heightened fulfillment priorities for essential goods like the COVID-19 vaccine, PPE and groceries; and proliferating conversations around how companies can sustainably meet their goals by leveraging technologies like artificial intelligence and machine learning, Blue Yonder has become a go-to resource for the industry at large whenever major news hits. By providing thought leadership across marketing channels through unique insights and proprietary research, Blue Yonder continues to net extensive coverage across national business press outlets – including the Associated PressWall Street Journal, CNN and others – while strengthening its social media presence and demand generation.

“The Blue Yonder name holds significant weight in the highly competitive supply chain and fulfillment landscape,” said Scott Signore, Principal and CEO of Matter. “Not only is the company achieving growth through genuine innovation, it is affecting real change that unleashes the full potential of key supply chain verticals such as e-commerce, manufacturing, automation and sustainability. We’re thrilled to further maximize Blue Yonder’s global impact with Matter’s fully integrated capabilities in 2021.”

With nearly 200 professionals across offices in Boston and Newburyport, MA, Portsmouth, NH, Providence, RI, Pittsburgh, PA, Boulder, CO, and Portland, OR, Matter is one of the fastest-growing PR, creative services, digital marketing and strategy firms in the country. Recently named to Forbes List of America’s Best PR Agencies for 2021, Matter has won 13 “Agency of the Year” accolades and has been consistently recognized as a top place to work.

About Blue Yonder

Blue Yonder is the world leader in digital supply chain and omni-channel commerce fulfillment. Our intelligent, end-to-end platform enables retailers, manufacturers and logistics providers to seamlessly predict, pivot and fulfill customer demand. With Blue Yonder, you can make more automated, profitable business decisions that deliver greater growth and re-imagined customer experiences. Blue Yonder –Fulfill your Potential™ blueyonder.com

“Blue Yonder” is a trademark or registered trademark of Blue Yonder Group, Inc. Any trade, product or service name referenced in this document using the name “Blue Yonder” is a trademark and/or property of Blue Yonder Group, Inc.

About Matter Communications

Matter is a Brand Elevation Agency unifying PR, creative services, digital marketing and strategy into content-rich communications campaigns that inspire action and build value. Founded in 2003, with seven offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


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