Intermarkets announced that Luke Rosche-Ritchie has joined the team as Junior Account Executive.
Luke will be responsible for duties previously held by Kary Jones, who was recently appointed to Manager of Publisher Development as part of the Strategic Media division to expand publisher relationships and growth.
As Junior Account Executive, Luke will focus on serving the needs of Intermarkets’ advertisers and helping them reach their marketing goals. His role will be supported by Intermarkets’ existing sales infrastructure, including dedicated account managers, sales marketers and ad ops specialists.
“Intermarkets’ goal is to provide products and services that people want to buy, in ways they want to buy them,” said Michael Loy, Chief Operating Officer at Intermarkets. “Even with programmatic and automation driving a significant amount of today’s media buying and selling, it’s still essential to have experienced and qualified individuals like Luke work with advertisers looking to buy through traditional direct deals.”
Having previously worked at premier tech company Undertone, Luke brings a strong background in planning, strategy and account management for sellers.