IPREX Enters Japan with Addition of Asoviva

by | Apr 26, 2019

Asoviva LLC, an integrated communications agency with headquarters in Tokyo is now a partner in IPREX, a $420 million network of communication agencies with 1,600 staff and 110 offices worldwide.

Recently established from three existing and successful communications agencies, Asoviva differentiates itself in the global market by helping overseas companies reach Japanese consumers and Japanese companies reach global consumers.

The agency has expertise in technology, healthcare, fashion, food and beverage, entertainment and gaming. Led by three co-partners, Hiroshi Yasunaga, Keisuke Maeda, and Masashi Otobe, Asoviva is well positioned to help companies make their mark in Japan—through research, marketing, design, content development and communications.

Their clients include Citizen Watch, Fuji Television, Johnson & Johnson and OrCam Technologies.

“We create and manage communication environments based on in-depth analysis of our clients’ target audiences,” said  Yasunaga, Joint CEO of Asoviva. “Our approach has helped many overseas companies establish strong market positions in Japan, and it is also highly effective for clients using Tokyo as a hub for work across multiple Asian countries.

“As partners in IPREX we will increase our clients’ reach and influence as we help them engage with their audiences anywhere in the world.”

Alexandra Mayhew, Co-Chief Executive Officer of Wells Haslem Mayhew Strategic Public Affairs (Australia) and IPREX APAC President, welcomed the new partner. “We’re delighted to have such a creative and ambitious agency on board to boost our market share in Asia. Their understanding of the Japanese market and their experience in fast-moving industry sectors will be a great asset to all IPREX partners whose clients are expanding into broader Asian markets as well as Japan.”

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