IPREX Expands into Africa Through Cape Town with Addition of Semaphore Communications

by | May 1, 2024

Semaphore Communications in South Africa has Joined EMEA Region

CORK, IRELAND (May 1, 2024)IPREX Global President and Founder and Chief Executive of AM O’Sullivan PR Ann-Marie O’Sullivan has announced the onboarding of IPREX’s newest partner, Semaphore Communications of Cape Town, South Africa. IPREX is the premier global network of independent communications agencies with more than 1,100 staff and 110 offices worldwide.

Semaphore Communications, a B2B PR agency, specializes in the technology sector, with clients in the fintech, paytech, security, mobile messaging, ecommerce, renewables, and advisory space. Its clients include Forrester South Africa, Network International, Entersekt, iiDENTIFii, Global Kinetic, Sprout Performance Partners, and Engaged Business Turnaround.

“The African continent is strategically important for the IPREX network,” said Ann-Marie O’Sullivan. “We are delighted to welcome our newest member Semaphore to the IPREX network. The agency’s impressive portfolio of media relations work and technology expertise across South Africa is a compelling addition to the IPREX fold and we look forward to working with ELzaan and her team.”

Elzaan Rohde

Elzaan Rohde

Semaphore’s Founder Elzaan Rohde has spent 25 years in public relations, focusing her attention on the unlimited possibilities of technology, from the growth of digital payments to e-Identity, security and more. Under Rohde’s direction, Semaphore promotes its clients through strategic counsel, messaging, media and analyst relations, social media, content creation, executive positioning and thought leadership.

The agency has been recognized with several awards for its work, including Most Collaborative Agency Partner and Top 10 PRs in South Africa. It will be part of IPREX’s EMEA region, serving Europe, the Middle East, and Africa.


IPREX is a $508 million network of communication agencies. IPREX has more than 1,100 communications professionals in more than 100 markets globally. Our locations are overseen by local senior leaders who take a highly active role and interest in client success.  IPREX is the 10th-largest communication group as ranked by The Holmes Report in its survey of public relations holding companies and global networks.

IPREX member agencies recognize the importance of creating a more diverse, equitable and inclusive workplace and workforce. The network intentionally supports them by providing resources and best practices that address race, age and gender to ensure they commit to diversity, equity and inclusion (DE&I) with action and intention.

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