IPREX, the premier global communications network with 1,220 staff and 110 offices worldwide, has announced the launch of IPREX Academy, a nine-month leadership development program for emerging PR and marketing professionals at independent, partner agencies around the world.
Commencing in spring 2021, the program exposes participants to top industry practitioners and seasoned agency principals from the Americas, Europe and Asia-Pacific as they engage in international staff exchanges, a mentoring program and robust course modules that delve into subjects beyond marketing and communications, providing holistic business management skills.
“IPREX Academy harnesses the expertise of both members and outside experts to build a unique professional development opportunity for agency professionals who have been recognized as emerging leaders,” said Alexandra Mayhew, IPREX Executive Director. “The seasoned professionals and independent agencies that make up IPREX represent some of the world’s foremost brands, so tapping into that experience is powerful and provides participants with diverse perspectives and learnings that have extremely relevant applications.”
IPREX received applications from all over the map – from Washington State to New York, from Ireland to Tokyo – and accepted 18 members for IPREX Academy’s inaugural class. Participants include:
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In addition to the IPREX Academy course modules – which encompass business strategy, financial management, leadership skills and sessions on the importance of diversity and cross-cultural communications – the program offers Academy members a dedicated session in IPREX’s annual Emerging Leaders Conference; a mentoring program; international staff exchange; a global group project; and virtual social meetups, which can range from coffee chats to happy hours depending on participant time zone.
Upon completion of the leadership program, participants will receive IPREX Academy accreditation. Mayhew added: “Dynamic learning opportunities such as this are increasingly valuable as communications and marketing professionals navigate a rapidly evolving and extremely competitive industry. We’re thrilled to launch this unique leadership development opportunity to help keep our members ahead of competition.”
