Issa PR has been appointed Agency of Record for Australian Fashion House – Scanlan Theodore. In Australia, Scanlan Theodore is more than a brand; it is a cultural institution with a loyal following that spans generations, and 28 boutiques globally. Founded in Melbourne in 1987, Scanlan Theodore built a reputation for quiet, confident and luxurious designs nearly four decades before quiet luxury became a trend. Garments are exacting and precise, defined not by logos or trends, but by fabric, craftsmanship, and fit, and clients describe Scanlan Theodore’s designs as a fashion label that offers elegance, ease, and sophistication. Issa PR will spearhead PR and Marketing, which includes strategy and communications primarily in the US, stylist and influencer engagement, media buying strategy, events and global expansion to other territories, and markets.
What makes Scanlan Theodore unique is its cult-like devotion and distinctive selling ceremony in their boutiques. Celebrity fans include: Nicole Kidman, Uma Thurman, Meghan Markle, Cynthia Erivo, Naomi Watts, Rosie Huntington-Whitely and Emily Ratajkowski to name a few, as well as dignitaries and royalty worldwide.
Central to this devotion is the House’s hallmark crepe knit, woven in Italy and celebrated for its longevity, versatility, and structure. Yet the collection extends far beyond knitwear. The brand’s denim has become a quiet staple among those in the know, cut with the same precision and refinement that define its tailoring. Its leather pieces, from skirts to sculptural jackets to soft Italian-crafted handbags, expand the Scanlan Theodore vocabulary and complete a full wardrobe of discreet yet powerful statements.
Known for expert craftsmanship and universally flattering silhouettes, many of Scanlan Theodore’s garments feature symmetrical gathered detailing that accentuates the waistline, completed with signature hardware to make each piece both modern and enduring. Each of these elements act as ornaments and artistry on the clothing, a nod to the art and cultural collaboration that have been embedded in Scanlan Theodore’s ethos from the very beginning, leading to more than two decades of partnerships with artists and institutions that shape its creative world. This commitment has taken many forms: from collaborating with the Australian Ballet on a sculptural reinterpretation of the tutu, to joining Chanel, Dior, and Maison Martin Margiela at the National Gallery of Victoria for Barbie’s 50th anniversary celebration.
In its boutiques across the U.S., artworks by Karlee Rawkins, Stefan Dunlop, Nadia Hernández, Michelle Hanlin, Louise Knowles, and Zak Tilley are thoughtfully integrated with architectural details and interior design, transforming each space into a unique, gallery-like environment. The brand has also worked with culturally influential photographers like Nan Goldin and Eric Traore, whose raw, avant-garde aesthetics amplified its campaigns, and has been championed on Vogue covers by icons such as Elle Macpherson and Erin Wasson. Together, these touchpoints reinforce Scanlan Theodore’s place at the intersection of art, fashion, and culture. This dialogue between fashion, fine art, and culture underscores Scanlan Theodore’s commitment to refined aesthetics and independent spirit, appealing to clients who value clothing not only as luxury, but as a living form of artistic expression and connection. The company has recently expanded its wholesale distribution in the US, with placements in FortyFiveTen, Joseph, Ounass, Rosenthals, Space 519, Marissa Collection, and Marta’s
“We selected Issa PR for their strategic thinking, impressive campaigns and global team, who have extensive experience across fashion, luxury, business and lifestyle. We’re excited to work with the agency for Scanlan Theodore’s growth and expansion, as we build the next great heritage brand for a new generation,” said Melinda Robertson, co-CEO of Scanlan Theodore. “We are thrilled to be working with Scanlan Theodore in the US and around the world. For nearly 40 years, Scanlan Theodore has been an Australian institution and one of the country’s most coveted luxury fashion brands worn by celebrities and notables worldwide. We look forward to elevating the brand – who are at a major tipping point in the US and globally – to drive visibility, and brand equity in new markets.”