Luxury global marketing agency Issa PR has been appointed to launch NYC-based visual artist and creative director Jonathan Rosen’s collaboration with art exhibition space W1 Curates this month and his first NFT show on the Nasdaq, Times Square in June. Known for his language-based and experiential art, Rosen is installing a dynamic show on W1 Curate’s state-of-the-art, 36 screen 3-story LED facade in the heart of London’s Oxford Street. From May 24th till June 6th, his iconic pieces titled, I WANT, BIG, DROP and FAMOUS continue his career exploration of human possibility and desire, this time with an emphasis on our universal need to be seen, to be successful, and for many, to be a star. With 65% of Gen Z aspiring to be famous, the artist reflects on society’s current drives, created and fueled by social media and technology. Following the London installation, Jonathan will launch his first NFT collection on the Nasdaq Marquee in Times Square, New York in June. Issa PR will be handling the launch, which includes global strategy, media relations and media partnerships in both the UK and the US.
Rosen’s previous works include mixed-media collage and interactive digital technologies to examine our language’s ability to “create, question, imagine, empower, divide and destroy”. Using words and everyday objects in the form of mirror and collage, his projects act as a self-discovery tool to unlock the subconscious, making dreams accessible and attainable. His work has been showcased at museums worldwide, with exhibitions for brands, including Bloomingdales, 29ROOMS by Refinery29 and at Super Bowl Miami with exhibits, PLAY by GQ Sport and BE by Pandora Live and music artists, Lizzo and Harry Styles. Jonathan’s NFT collection on the Nasdaq Marquee will culminate with a special online auction.
The collaboration with W1 Curates will display Rosen’s work to the capital as London lockdown restrictions lift. Made up of over 33 million led bulbs forming a 8k permanent art platform, W1 Curates are dedicated to making the high street an extraordinary experience. They believe that masterpieces should be for everyone, not just the privileged few, and are here to change that by bringing powerful art to the people. At the heart of London’s iconic Oxford Street, they have transformed the exterior of the Flannels London Flagship store into an extraordinary public exhibition. Using state-of-the-art technology, they exhibit the best art with digital prowess and unmissable innovation. W1 Curates are proud to be showcasing works from some of the most innovative artists from around the world including David Lachapelle, David Bailey and Michael Craig-Martin. They also continue to support NGOs and charities, raising money through artist collaborations for the NHS, Black Lives Matter and other important organisations and movements.
“I am thrilled to select Issa PR to launch this collaboration. After working together on my exhibition at Colette in Paris a few years ago, I was excited to collaborate again due to their championing of clients, and their passion for art, design and culture,” says artist Jonathan Rosen. “I’m honored to continue my career exploration of human possibility and desire on one of the biggest screens in London. As I’ve always embraced digital technologies in my work, the NFT space allows me to push deeper into our digital experience. And now, as we renew our connection with the outside world, W1 Curates is the ideal platform for reaching people. To shed light on our desires in an electrifying, future-forward way behind this growing NFT space and technologies. With London reopening following lockdown, I’m thrilled to show the capital and any international visitors a new vision of the world.”
‘’We are excited to represent Jonathan Rosen again for two major campaigns – his art collaboration with W1 Curates in London and his first NFT exhibition on the iconic Nasdaq Marquee in Times Square. As an agency who believes in innovative and inspirational campaigns combined with Jonathan’s groundbreaking vision and fearless aesthetic, we are proud to help promote Jonathan Rosen’s artwork in two of the largest cities in the world. His powerful and electrifying pieces will bring energy, and joy to London and New York post-pandemic,” says Viet N’Guyen, CEO and founder of Issa PR.
The exhibition will take place from the 24th May to 6th June for free at W1 Curates – 161, 167 Oxford St, London W1D 2JP. The NFT exhibit takes place on The Nasdaq Tower in early June.