Visit North Carolina announced that J Public Relations has recently been named its public relations agency of record. JPR is a global firm specializing in travel and hospitality, and has offices in New York City, Los Angeles, San Diego and London. The Visit NC account will be serviced from the New York City office.
“Working with Visit North Carolina is a ‘bucket list’ account for our agency,” said Sarah Evans, partner, JPR. “Travel and tourism are key industries for the state, and this is our niche. Together, with Visit NC, we’ll work to tell the many stories of the state and continue to build awareness and affinity both regionally and nationally. I’ve been visiting North Carolina my entire life and my business partner, Jamie Sigler, and I both graduated from East Carolina University. We couldn’t be more proud to represent such an incredible state that means so much to both of us.”
JPR is working closely with Visit NC and Luquire George Andrews (LGA), marketing and advertising agency of record for the state, to develop a strategic public relations and media outreach plan to garner media coverage for North Carolina. The agency will focus on promoting the multitude of travel experiences available within the state to national and target regional market outlets. The primary goal is to secure positive coverage of North Carolina to increase awareness and affinity and drive visitors to the state.
“In our PR agency search, we looked for a partner with not only expertise in travel, but who was passionate about storytelling for North Carolina in a palpable way,” said Wit Tuttell, executive director of Visit North Carolina. “After meeting with JPR, we knew that this was the agency who would tell our stories in the most compelling ways to the best media. We’re looking forward to building a strong partnership together and creating campaigns that will ultimately bring more visitors to our home state.”
Visit NC, LGA and JPR will continue to focus on storytelling with the “Firsts that Last” campaign, which launched earlier this year, highlighting the many opportunities within the state for travelers to experience memorable moments for the very first time, from swimming in the ocean off a secluded beach, to sliding down a waterfall, to sipping handmade moonshine from a fifth-generation distiller.