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Jacober Creative Taps CIIC PR for the Town of Palm Beach Marina Relaunch this Fall

by | Jul 7, 2021

Carolyn Izzo Integrated Communications (CIIC) announced today that they were selected by design, branding and marketing firm Jacober Creative as their PR partner for the Town of Palm Beach Marina. CIIC will collaboratively spearhead a public relations campaign in preparation for the relaunch of the Marina this fall.

The only public marina on the island of Palm Beach, the Town of Palm Beach Marina has been providing berthing for power and sail yachts since the 1940s. The Marina is located steps from the island’s fashionable Worth Avenue shopping and dining district, and offers access to the Town’s world-class recreational amenities. The new Town Marina will provide patrons with 84 slips, located along the classic Australian, Brazilian, and Peruvian docks, while introducing a new 250-foot Royal Palm Dock. Marine patrons will benefit from an enhanced master plan that includes a floating dock system and increased capacity for superyachts, while enjoying a suite of technological upgrades such as high-speed Wi-Fi, enhanced shore power, and state-of-the-art security systems.

Jacober Creative was awarded the contract in a competitive RFP by the Town of Palm Beach earlier this year. The scope of work includes creating a comprehensive visual identity and brand strategy, as well as a messaging, marketing and advertising plan, and event concepts, which will form the basis of an impactful new marketing campaign for the renovated Town Marina. Building on the tagline Jacober has created, “Anchored in the Heart of Palm Beach,” CIIC was engaged as the PR partner on the project to work on media relations outreach in preparation for the Marina’s highly anticipated reopening.

“We are excited to have been chosen by the Town of Palm Beach as a one-stop shop for the marketing and branding relaunch of their about-to-open state-of-the-art renovated Town Marina,” says Creative Director Paul Jacober of Jacober Creative. “We are just as enthusiastic about bringing on CIIC as our key PR partner for the project, an agency that not only has the experience of working with luxury brands, but also understands the market and unique clientele. We are looking forward to working with CIIC to launch the branding and PR campaign as we plan for the grand opening of the Marina in early fall.”

“The Town of Palm Beach is a world-class destination befitting of a yachting lifestyle, and the addition of a newly renovated Marina will only enhance the luxury offerings the Town is known for,” says CIIC Founder and CEO Carolyn Izzo-Feldman. “We are pleased to be chosen by Jacober Creative as their partner to work on all PR tasks. We intend to not only introduce Palm Beach residents to the newly renovated landmark, but to also target a national and international audience of yachting enthusiasts through a strategic media relations campaign.”

The Town of Palm Beach Marina is currently closed for renovation with an anticipated opening in fall 2021 after a $40 million modernization. The classic Town of Palm Beach Marina is currently taking seasonal, annual, and transient slip reservations.


About Jacober Creative

Jacober Creative is a Miami Beach-headquartered design, branding and marketing firm with numerous clients in Florida, nationally and internationally. They have extensive experience rebranding municipalities including upscale Miami locations the Town of Surfside and the City of Sunny Isles Beach, as well as clients such South Florida’s number one luxury real estate agency The Jills Zeder Group, tennis superstar Venus Williams, and Richard Branson’s Virgin Voyages. Jacober’s fresh, forward-leaning yet consumer-friendly design style, and ability to work with a wide range of clients, has made them a diversified and successful company. For more visit www.jacober.com or call (305)-672-3293.

About CIIC PR

CIIC PR is a full-service, award-winning public relations and marketing firm specializing in creating dynamic campaigns for the travel & hospitality, food & beverage, and lifestyle industries. CIIC draws on its 25 years of experience offering services in public relations, marketing, social media strategy, branded partnerships, event planning, and media and influencer relations. With offices in New York and Miami, CIIC has also established affiliate offices in Los Angeles, Canada, and Mexico. CIIC is also an exclusive member of latamPR, furthering its reach in Latin America. CIIC is certified as a woman-owned business by the Women’s Business Enterprise National Council (WBENC). For more information about CIIC, or to inquire about new business relationships, please visit ciicpr.com, or email connect@ciicpr.com , or contact (845) 358-3920 x11.

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