Greenough Brand Storytellers, experts in messaging, media and marketing, named Jamie Parker chief mission officer. In this new role, Parker, who previously served as president, will expand the agency’s practice that serves mission-based clients in cultural organizations, public media, social services, higher education and private schools.
“Since joining us five years ago from WGBH, Jamie has elevated our work with mission-based organizations into a thriving practice,” said Phil Greenough, CEO of Greenough. “She brings a deep passion for helping nonprofits become world class marketers, and this new role enables her to devote more time to this vital segment of the economy.”
Greenough’s work with mission-based organizations includes clients such as WBUR, Tufts University, Chapel Hill – Chauncy Hall School, New England Conservatory, The International Museum of World War II and WETA. Greenough’s services include brand positioning and messaging, media relations, internal organizational audits and fundraising and capital campaign support.
Prior to Greenough, Parker was vice president of marketing and communications at WGBH, where she helped increase its regional and national profile. Before that she was GM at Weber Shandwick Worldwide.
Jamie has also served a number of organizations as a consultant, board member or committee member, including the Celebrity Series, the Isabella Stewart Gardner Museum, the Cam Neely Foundation for Cancer Care and the Ad Club’s Women’s Leadership Committee.
For Jamie’s insights on the changing nonprofit community, read her latest blog post.