Nikki Jarvais was recently promoted to Senior Vice President, Group Account Director at Rinck Advertising, a full-service marketing agency with offices in Lewiston, Maine; Annapolis, Maryland; and, since March 2020, virtually everywhere.
Jarvais joined Rinck in 2014 and formerly held the titles of senior account manager and account planner. During her more than 20 years in the marketing and advertising industry Jarvais has become a trusted expert in public health marketing, behavior change, and counter-marketing approaches.
“Rinck’s strategic growth into behavioral and social norms marketing has been led by Nikki’s unmatched expertise in the space which has provided breakthrough innovation for our clients as well as our team,” said agency Founder and President, Laura Rinck. “Nikki makes us better in every possible way. Her leadership within the agency is transformative and we have loved where she has pushed us and, undoubtably, where we are going next.”
From audience research and segmentation, to marketing strategy, tactics, and execution, to post-campaign analysis, Jarvais has led Rinck’s creation of innovative and award-winning campaigns for state and local health agencies.
Jarvais manages several of Rinck’s largest and most complex accounts including the Maine Center for Disease Control and Prevention, Maine Department of Inland Fisheries & Wildlife, University of Southern Maine, Maine Cancer Foundation, MaineHealth, Maine Lung Cancer Coalition, and the Vermont Department of Health.
“As the marketing landscape continues to evolve, I’m excited to lead a team known for creativity, strategy, and success,” said Jarvais. “Rinck’s role in public health communications and marketing strategy has played a valuable role in creating positive social change in Maine and beyond.”
Her new role will address management of client relationships, leadership of internal teams on multiple accounts, and executive-level policy and operations.
Jarvais holds a bachelor’s degree in Journalism from the University of Maine and lives in Windham with her husband and their two daughters.
Now in its 20th year of business, Rinck is a full-service marketing agency located in Lewiston, Maine, Annapolis, Maryland and remote locations across the U.S., and specializes in Dynamic Integration™, from market research and listening, to advertising, digital, promotions, content, web development and public relations. The firm offers management and creative services in brand building, logo and identity packages, web strategy and development, and advertising and public relations campaigns. Rinck represents a range of local, regional, national, and international clients. Clients include Colman’s Mustard, Unilever International, Dove, Vaseline, Dunkin’, Howard Community College, MaineHealth, Maine Center for Disease Control and Prevention, Northern New England Passenger Rail Authority (Amtrak Downeaster), the Maine Cancer Foundation, FoodScience, LLC; MaineGeneral Health, Lamey Wellehan, Wicked Edge, Vermont Department of Health, Intermodal Association of North America, and University of Southern Maine. For more information, visit www.rinckadvertising.com or call 207-755-9470.