Jen LaFiura, Former Vice President, Global Brand Strategy & Planning at American Express Joins Prosek Partners as SVP, Head of Brand Strategy

by | Dec 9, 2021

Prosek Partners, a leading integrated global marketing and communications firm, today announced the continued expansion of its marketing team with the hiring of Jen LaFiura as Senior Vice President, Head of Brand Strategy.

“Jen’s extensive global experience in brand strategy will allow us to continue to deliver our industry leading marketing and strategic branding capabilities to our clients,” said Neil Goklani, Partner and Chief Marketing Officer at Prosek Partners. “I’m thrilled to add such a talented leader to our team.”

LaFiura has 20 years of experience building brands across the B2C and B2B spaces. Most recently, she was at American Express for 15 years, serving in several roles including Vice President of Global Brand Strategy & Planning, Director of Global Brand Strategy and Senior Manager of Global Brand Strategy. At Amex, she developed positioning strategies and integrated campaigns to evolve and future-proof an iconic, 170+ year old brand. This included leading a multi-year global brand refresh, which increased brand value by 20 percent.

“I’m delighted to join Prosek and support our clients as they expand their businesses through strategic branding and marketing,” said LaFiura. “Prosek offers such unique integrated services to clients, and I look forward to helping drive the growth of this offering.”

LaFiura earned a Bachelor of Arts degree from Indiana University Bloomington and subsequently earned an MBA with a focus on marketing and organizational behavior from University of Michigan’s Stephen M. Ross School of Business.

About Prosek Partners

Prosek Partners is PRovoke’s Global and North American Corporate/Financial Agency of the Year. The firm specializes in providing a full range of communications solutions to financial and professional services companies. The firm delivers an unexpected level of passion, creativity and marketing savvy. Prosek Partners’ “Unboxed Communications” approach brings breakthrough ideas to every client engagement. Services include digital and traditional media relations, financial communications, investor relations, transaction services, crisis communications and issues management, digital marketing, design and creative services, content creation, publishing, media training and branded entertainment. The firm has been named an Inc. 5000 Fastest-Growing Company, a “Top Place to Work in PR” by PR News, A New York Observer Power PR firm, and a Holmes Report “Best Agency to Work For” and “Agency of the Year.” Prosek Partners is a certified Woman-Owned Business. For more information about Prosek Partners visit www.prosek.com or follow the agency on Twitter at www.twitter.com/prosekpr.

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