Jennifer Reed Joins Scenario Communications to Launch Television & Entertainment Division

by | Feb 12, 2020

Scenario Communications announced that senior PR strategists Jennifer Reed and Molly Kukla have joined the company to launch and oversee a dedicated Television & Entertainment Division. The team will bring their collective experience of over 28 years in television and entertainment to become a cornerstone division in the recently launched Scenario Communications. In her role as Executive Vice President, Reed will oversee all television publicity and communication strategies in partnership with Kukla as Account Director.

Scenario, founded in December 2018 by Hayley Antonian, Ron Hofmann and Steven Wilson, along with renowned entrepreneur and business strategist Brian Lee, recently celebrated its one-year anniversary.

In a joint statement, Hofmann, Wilson and Antonian said, “As we embark on the second year of our company, we are thrilled to welcome Jennifer Reed and Molly Kukla to our family. We have such respect for Jen and Molly, established leaders in the world of television and are looking forward to working alongside them. We are committed to creating a television and entertainment department that will be considered one of the best in the industry.”

“I’m honored and excited at this opportunity to shepherd this new division at Scenario to round out their already exciting portfolio,” said Reed. “I have admired what Steven, Hayley and Ron have built over the last year and both Molly and I feel so grateful to be able to join them and continue to build the company into something really incredible.”

Reed recently served as the Senior Vice-President of Television at BWR, as did Kukla who held the title of Director of Television. They both led campaigns for television, entertainment and digital clients, including launching the Spectrum Originals platform with series such as L.A.’s Finest, starring Jessica Alba and Gabrielle Union, and the revival of Mad About You, starring Helen Hunt and Paul Reiser; Fremantle (America’s Got Talent, Celebrity Family Feud, The Price is Right), and overall campaigns for other network clients such as TNT, TBS, HBO Max, National Geographic and WGN America. They also oversaw red-carpet premiere events for Apple, Showtime, FX and FXX, and have been integral to the publicity campaigns of many successful series, working with FOX Broadcasting Co. on The Masked Singer, and FOX 21 on The People v. O.J. Simpson: American Crime Story. Prior to joining BWR, Reed spent seven years under the News Corporation umbrella in the publicity departments for both 20th Century Fox Television and Fox Broadcasting Company.

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