Jennings Social Media & MarTech Adds New Account Verticals, Undergoes Rebrand and Continues 11-Year Client Attrition Track Record

by | Dec 19, 2019

Jennings Social Media & MarTech (JSMM) exceeded industry growth benchmarks in Q2 – Q3, pacing at 16% versus national benchmarks at 7.2%. Additionally, the company rebranded and changed its name from Jennings Social Media Marketing to Jennings Social Media & MarTech, including an update to its web domain to focus on technology and support its growth in artificial intelligence (AI) advertising.

JSMM maintained key clients, some of which have been with the agency for 10+ years, helping to compound growth. The agency also added several clients in new verticals and is renewing large contracts with publicly traded companies across the U.S.

New client verticals range from telecommunications to manufacturing, and home remodeling to rail, with numerous other opportunities in the pipeline for the rest of the year and into 2020. JSMM’s impressive client attrition track record maintains veteran clients, representing national and international automotive brands of 8 years and technology clients of 11 years — many other clients are included in the 3 – 5+ year category.

As a performance-driven agency, JSMM is positioning its new and current clients for business growth utilizing progressive AI tactics for lead generation and developing creative branding campaigns with a focus on custom content development, digital advertising, public relations, influencer marketing and more. The agency continues to position itself as an early adopter in the digital space, testing and adopting new platforms for podcasting and artificial intelligence.

Valerie Jennings, CEO and founder of JSMM, added, “The agency continues to experience steady growth and expansion into new verticals. We are proud of our talented team and continue to set high standards for delivering innovative campaigns focused on the latest tech and platforms for our global client base of B2B and B2C brands.”

Driven by growth and culture, the agency completed a custom buildout in Overland Park with an open office floor plan similar to the East and West coasts. The new design and trendy space is conducive to a collaborative work environment in which creative, content and technical teams all work hand-in-hand. Within the past two years, the agency created two satellite locations in Irvine, CA and South Beach, FL to support the coastal growth in technology, automotive, luxury real estate and more.

The leadership team also expanded to include new skills in targeted areas including two new technical teams, web, SEO, creative, PR/influencer programs, reporting, automation, MarTech and more.

Jennings has long been an early adopter and embraces MarTech as the future of the digital marketing industry. Jennings has transitioned JSMM into the new era of AI over the past year, implementing cutting edge MarTech products geared toward data, software, competitive analysis and influencer campaigns.

Last year, Jennings was honored by DMN as one of the Top 40 Under 40 digital marketing leaders in 2018, and was named a Top 50 Kansas City Influencer by BloggerLocal. Additional recognitions include: Kansas City’s Most Wanted Honoree 2015 and Most Influential Woman in Business Class of 2014. Jennings has been interviewed about her success by national media and featured on magazine covers. JSMM has also successfully met the requirements of the NWBOC National Certification Program for certification as a woman-owned and woman-controlled business as of 2018.

Founded by Valerie Jennings in 2003, Jennings Social Media & MarTech is a full-service digital marketing agency, representing clients ranging from publicly traded companies to startups. JSMM is an award-winning, early-adopter agency, leading the industry into the future of digital advertising, using artificial intelligence to drive business objectives among B2B and B2C clients worldwide. JSMM has locations in Overland Park, Kan., Irvine, Calif. and Miami Beach, Fla.


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