Jersey Mike’s Subs Selects Fish Consulting to Lead National Franchise Development Marketing

by | Feb 13, 2018

Fish Consulting, a full-service national communications firm specializing in franchise public relations and marketing, announced that Jersey Mike’s Subs has selected the franchise-focused PR and marketing firm to lead its franchisee recruitment marketing initiatives in the U.S.

Jersey Mike’s, the leading fast casual sandwich concept known for its authentic freshly sliced and grilled subs, engaged Fish to develop new creative to attract qualified single- and multi-unit franchisees to join the brand nationwide. The agency also will handle national and local public relations to showcase Jersey Mike’s reasons to invest and help it reach the goal of 3,000 restaurants by 2021.

“We’re honored to have been selected by Jersey Mike’s to ignite their growth in the U.S.,” said Lorne Fisher, CFE, CEO and managing partner of Fish Consulting. “For more than 13 years, our team has leveraged proactive creative storytelling and compelling creative to help our franchise clients reach their growth goals. We are eager to apply our in-depth experience to help the Jersey Mike’s team. We’ve been long-time admirers of the work the brand has done in the franchise space and couldn’t think of a better way to begin 2018.”

Jersey Mike’s is a fast-casual sub sandwich franchise with more than 1,500 locations open and under development nationwide. The company offers A Sub Above®, serving authentic fresh sliced subs on freshly baked bread and is passionate about giving back to its local communities.

Headquartered in Fort Lauderdale, Florida, Fish was recognized in 2017 as one of Inc. Magazine’s “Best Workplaces.” The company was also recently named for the fourth time to South Florida Business Journal’s list of “Best Places to Work” and to Entrepreneur magazine’s Entrepreneur 360 list, which recognizes small businesses mastering the art and science of growing a business.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


Contact center CRM: 3 ways it boosts CX and enables sales

Contact center CRM: 3 ways it boosts CX and enables sales

The satisfaction of your customers is the most important. Successful businesses understand that it's not just about the products or services offered, but about the overall experience. This is where Customer Relationship Management (CRM) becomes crucial, especially for...