NEW YORK CITY, NY and LEEDS, UK – 7 Jan, 2024 – Journey Further, a leading performance marketing agency, today announced the appointment of Ben Terry as its first Chief Technology Officer. Based in London, Ben will join the Global Operations Team, reporting directly to CEO Robin Skidmore.
Ben Terry
Ben brings nearly two decades of technology leadership and operational excellence to Journey Further, most recently serving as Executive Vice President of Operations at Jellyfish. As a founding partner of Splash Worldwide, a global creative production and technology agency acquired by Jellyfish in 2019, Ben demonstrated his ability to transform a London-based print production company into a multinational organization with offices across London, New York, Portland, Amsterdam, and Singapore.
In his new role, Ben will spearhead Journey Further’s technology strategy, overseeing the development of the agency’s proprietary marketing technology platform Salient™, while integrating and optimizing back-office systems across the organization. His appointment strengthens the agency’s commitment to technological innovation and operational excellence.
“Joining Journey Further represents an extraordinary opportunity to reimagine how technology can transform performance marketing,” said Ben Terry. “Throughout my career, I’ve focused on creating technology ecosystems that enable agencies to win and retain prestigious clients while delivering exceptional service. My vision is to leverage Journey Further’s Salient™ platform to break through traditional marketing limitations, creating more useful, responsive, and impactful client solutions that drive measurable business outcomes.”
Robin Skidmore, CEO of Journey Further, emphasized the strategic importance of Ben’s appointment: “Today’s clients face complex challenges that traditional marketing approaches can’t solve. By welcoming Ben to supercharge our technology capabilities and reimagining our global operations, we’re building solutions that drive measurable client outcomes through advanced performance marketing, enhanced creative experiences, and data-driven strategy.”
Strategic Growth and Leadership Expansion
On the heels of Ben’s appointment and as part of its aggressive growth strategy, Journey Further has strategically expanded its leadership team within the past year:
- Duncan Smith appointed Chief Product Officer to spearhead innovation
- Lisa Vigorito’s role expanded to Chief Business Officer to drive operational and financial efficiencies
- Matt Kwiecinski established a dedicated Client Experience team as Chief Client Officer
- Alex Postance named VP of Activation, responsible for performance media capabilities and operational oversight
- Lydia Hinchliff appointed Senior Director of Strategy, enhancing the agency’s strategic planning and execution
- Lauren McFarland named Senior Director of Creative Experience, leading a new experience-focused creative and content division.
For more information about Journey Further, visit journeyfurther.com and follow on LinkedIn for marketing insights and resources.
About Journey Further
At Journey Further, we don’t just deliver results – we push the boundaries of what’s possible. Founded in the UK in 2017, the agency has rapidly grown to over 160 specialists across offices in London, Leeds and New York City, all on a mission to take brands beyond the limits of performance, platform optimization, and human potential. As a global, full-service digital media agency, we believe in transparency, innovation, and expertise to create partnerships that drive real, measurable impact.