Kaplow is excited to announce that it is extending its partnership with Markwins Beauty Brands, now serving as the agency of record for industry icon Physicians Formula. Kaplow has served as the agency of record for wet n wild (also under the Markwins umbrella) for the last 6 years.
Sarah Schneider
Kaplow will oversee media relations, influencer/tastemaker engagement and thought leadership for the Physicians Formula brand. This follows their initial work together establishing a unique narrative/strategic framework for communications via Kaplow’s proprietary ONE Strategy Session.
In addition, Markwins Beauty Brands is pleased to announce the appointment of Sarah Schneider as Chief Commercial Officer. In her new role, Schneider will lead commercial strategy across Markwins portfolio of iconic brands, including wet n wild, Physicians Formula, Lip Smacker and more. She brings 20+ years of experience in commercial management and a proven track record of driving sales growth, improving margins, and achieving market share targets across the consumer goods and beauty sectors.