KemperLesnik, an award-winning public relations, events, sports marketing, and content marketing agency, has named David Gough vice president of sports and events.
A veteran in global sports marketing with IMG and Coca-Cola Company, Gough joins KemperLesnik to build upon its successful portfolio of sports marketing and events properties, including the Maui Jim Maui Invitational, CBS Sports Classic and McDonald’s All American Games. David has worked on some of the world’s leading brands, such as DIRECTV, Johnson & Johnson and Fiat. The agency will leverage his wealth of experience for growth of KemperLesnik’s event and activation business.
David most recently served as managing director for the Boxing Marketing Arm, based in Lausanne, Switzerland. In that role, he built from scratch a new business unit for the International Boxing Association, developed the business plan, and oversaw TV rights acquisition, sponsorship sales, and marketing for AIBA. Prior to this role, David served as the global director marketing capability at Beverage Partners Worldwide, where he was responsible for the development of global marketing activation programs and sponsorships designed to bring to life NESTEA Global Integrated Marketing Campaign (IMC).
Before moving to Switzerland, David worked at IMG Live, where he led the global agency sports sales and marketing, and was director of sports marketing at the Coca-Cola Company, responsible for negotiation, management, and activation of high value sponsorships with the NFL, MLB, and NCAA.
“David’s wealth of experience and knowledge of the sports marketing, events and activations industry will complement our team of sports marketing professionals,” said Steve Skinner, CEO of KemperLesnik. “We look for David to contribute his ideas, skills and relationships to help grow the business.”