Full-service marketing and public relations firm Kleber & Associates (K&A) has been selected as the agency of record by CertainTeed Roofing, a division of CertainTeed Corporation. CertainTeed is a leading North American manufacturer of interior and exterior building products and a subsidiary of Saint-Gobain S.A., one of the largest and oldest manufacturing companies in the world. CertainTeed has more than 60 manufacturing facilities throughout the United States and Canada, making roofing and solar products as well as insulation, siding, gypsum and ceiling products.
“CertainTeed Roofing began its relationship with Kleber & Associates to promote the company’s roofing division through public relations, marketing and trade show development. We have been particularly pleased with K&A’s strategic work and for their promotional results that showcased CertainTeed’s high-quality metal and solar residential roofing products. Accordingly, we are proud to announce expanded responsibilities, including media planning services,” explained CertainTeed Roofing Marketing Communications Manager BethAnn Jordan-Kruljac.
“The agency invested significant strategic development efforts with all of our product teams and sales leaders to ensure that their marketing goals were fully aligned with our sales strategies. We like the abilities that K&A has demonstrated to move at the speed of the realities of the building products channel.”
“We are excited for the opportunity to leverage our experience and specialization in the residential and commercial construction products industry to deliver strong advertising and public relations efforts for CertainTeed Roofing. We applaud the brand’s demonstrated commitment to marketing and sales alignment and, as importantly, their desire to raise the bar aimed at marketing excellence. We are looking forward to continuing a long and mutually beneficial relationship,” said Steve Kleber, president and founder of Kleber & Associates.
